New Research From IP EXPO 2010 Reveals That IP Network Loss Considered More Damaging Than web or Phone Outage

Respondents See IP Networks as Absolutely Essential to Business

LONDON, October 13, 2010 - In the build-up to IP EXPO at Earls Court on 20-21 October, a survey of
130 of the UK's top IT managers shows that they would consider losing their
IP network more damaging to their business than losing telephone or web
presence. However, over half the respondents felt that their companies were
not using their IP networks most effectively and lack the funds to do so.

The survey was carried out by IP EXPO 2010, the UK's largest end-to-end
IT infrastructure event. Of the professionals surveyed, an overwhelming 65%
said IP network outage would be most damaging to their business. This was
some distance ahead of mobile or fixed phone outage, ranked second at 21%,
while loss of web presence was third.

While this is a strong indicator of the importance of IP networks to the
running of the modern day business, IT managers want to make them even more
essential. Of the 130 respondents who will be attending the IP EXPO, 80
stated that they did not feel they were using IP networks to their full
potential, and although the benefits of IP networks are well understood, 78
expressed frustrations in obtaining funds.

Adam Malik, Content Director for Imago Techmedia commented: "Over the
past few years we have been seeing a steady stream of services moving across
to IP, from applications shared across organisations through to sophisticated
communications services. The survey reflects this: IP networks are now
mission-critical. Lose your IP at your peril."

About the Research

The survey was completed by 130 of IP EXPO's top attendees. These include
key players and decision makers in management, IT strategy, implementation
and infrastructures.

    Media contacts:
    Niamh O'Grady / Kelly Kerruish
    Epoch on behalf of Imago Techmedia
    +44(0)20-7401-8001
    nogrady@epochpr.com / kkerruish@epochpr.com

Media contacts: Niamh O'Grady / Kelly Kerruish, Epoch on behalf of Imago Techmedia, +44(0)20-7401-8001, nogrady at epochpr.com / kkerruish at epochpr.com