Bigmouthmedia Reveals Affiliates Pushing Aggressively Into Digital

By Bigmouthmedia, PRNE
Tuesday, October 12, 2010

EDINBURGH, Scotland, October 13, 2010 - Bigmouthmedia's 2010 affiliate survey, which was targeted directly at
affiliates themselves, revealed the channel is bullish on digital marketing
techniques such as location-based marketing and video advertising.

While affiliates pushed ahead with both innovative techniques and
mainstays of digital success such as SEO through true content offerings, a
full 68% agreed that agencies failed to provide enough creative resources to
support the campaign. Affiliates listed blog friendly banners, data feeds and
videos among the shortfall of creative supplies. A further 76% of affiliates
felt that they were better at digital marketing than the brands they worked
with. The survey included responses from affiliates who used the channel as a
hobby, making less than GBP100 a month, to full time affiliates, who earn
several thousands of pounds each month.

"Affiliate marketing ( is
always best when brands work with affiliates rather than against them," said
Andrew Girdwood, Media Innovations director at bigmouthmedia. "Our affiliate
survey shows that affiliates are willing and very able to help push a brand's
digital marketing efforts forward, but this is sometimes thwarted by a lack
of resources and sometimes understanding from agencies and merchants."

Affiliate Window emerged as the sector's network of choice, garnering
close to half of the votes cast for a service widely regarded as reliable,
trusted and easy to use. Low quality or fraudulent traffic casts a shadow
over the industry however, with 72% believing that the issue remains a major
problem. Other issues include the spectre of commission attribution, which
66% see as a threat to the industry, and a perceived lack of communication
between brands and their affiliates.

Retail was revealed as the most popular affiliate vertical, cited by 46%
of respondents to the survey as the vertical within which the majority of
their business is done, with 24% quoting the travel sector as their industry
of choice. Finance came in a distant third at 8%, with telecommunications and
gaming affiliates bringing up the rear at 4% each. Interestingly however,
opinion remains divided as to whether affiliates are more successful when
they concentrate on just one niche or when they cover several, with a
straight 50-50 split between the two.

Fiona Robertson, head of Affiliates and Performance at bigmouthmedia,
added: "It's particularly interesting that a clear majority of affiliates do
not believe there are too many affiliate networks in the UK. This flies in
the face of how many industry commentators see the situation, largely
regarding the rash of recently launched affiliate networks, seen not to be
offering anything new, as evidence that the market has long since reached

Bigmouthmedia's 2010 affiliates survey (
) is available for download.

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About bigmouthmedia (

Founded in 1997, bigmouthmedia is Europe's largest independent digital
marketing agency. With a team of over 200 staff located across 13 offices in
10 countries on 3 continents, the company maximises exposure for major brands
online through a variety of fully integrated digital marketing channels:
Search engine optimisation (,
PPC, Online Media Planning, affiliate marketing, Social Networking, Brand
Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to
date daily digital marketing news ( to ensure
clients are fully informed and aware of all industry developments.

    For further media information please contact
    Iain Bruce
    Media Strategist
    51 Timberbush
    EH6 6QH


For further media information please contact: Iain Bruce, Media Strategist, Bigmouthmedia, 51 Timberbush, Edinburgh, EH6 6QH, +44-131-555-4848.

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