New 'Shop & Dine London' Tourism Campaign to Launch in 2010

PHOENIX, December 10 - Anderson Retail Tourism Marketing recently announced the development of a
new tourism marketing campaign for shopping centres, retailers and
restaurants located in and around London. The program is focused on
increasing pre-arrival awareness, footfall and sales by UK and international
travelers to London who are enjoying more affordable travel packages and
favorable exchange rates with the British Pound.

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Similar programs have existed for over a decade in the U.S., where
American retail and dining destinations promote special offers and activities
to travel industry professionals including tour operators, meeting planners,
ground handlers and media, as well as consumers planning leisure and business
trips throughout the U.S. One such program is managed by the Shop America
Alliance, which promotes over 200 American shopping centres to travelers.
www.shopamericatours.com. "Individually, shopping centres, retailers and
restaurants do not have the resources or budget to promote globally, yet
tourism sales can account for a large percentage of their sales," says Kathy
Anderson, CMD, president of Anderson Retail Tourism Marketing and Co-founder
of the Shop America Alliance. "By working together to promote shopping and
dining as part of visitors' itineraries before they travel, research has
shown that it increases the length of stay in a destination as well as time
spent shopping and the overall spend on shopping and dining purchases."

The Shop & Dine London campaign draws on a variety of resources and
marketing tactics to promote participating retailers and restaurants
including an incentive program that offers travelers a "Visitor Passport
Card" which is presented at the establishments to receive special offers,
gifts with purchase, or complimentary services such as shipping, package
delivery, beauty makeovers, etc. Tour operators and travel agents provide
their clients with a special voucher prior to their trip, which is then
presented at designated redemption locations throughout London. In addition,
travelers can also print a voucher from the Shop & Dine London website or
download it to their mobile smart phone. Upon presenting a voucher, the
visitor receives a printed travel guide outlining each participant's location
and amenities along with their Visitor Passport Card. The Card is then
presented upon arrival at the retailer or restaurant for their special
offers.

The campaign plans to launch in March of 2010 and will be promoted in
targeted UK feeder markets throughout North America, Europe, the Middle East
and Asia. "As a member of Visit London, we are looking forward to working
with their sales and public relations team to promote the Shop & Dine London
program to travel industry professionals via trade shows and sales missions,"
says Ms. Anderson. "We will also have a strong online and mobile marketing
aspect dedicated to directly reaching traveling consumers who research
activities in their travel destination via the internet prior to arrival."

Anderson Retail Tourism Marketing also represents America's Premier
Shopping Places, a collection of U.S. shopping and dining destinations owned
and managed by General Growth Properties, the second largest retail developer
and management company in America. www.americasshoppingplaces.com. The
company has expanded to the UK market working directly with shopping centre
owners and managers to develop individual tourism marketing programs and
branded campaigns designed to enhance the property's potential for tourism
sales. For further information on Anderson Retail Tourism Marketing, visit
www.retailtourism.com. For further information on participating in the Shop &
Dine London campaign, contact Renee Ward at +44(0)20-8816-7037 or
renee@retailtourism.com.

Kathy Anderson, CMD, Anderson Retail Tourism Marketing, Phoenix, Arizona, USA, +1-602-678-1007, Kathy at retailtourism.com