New Website Delivers Critical Element of RS Components e-Centric Vision
By Electrocomponents Plc And Rs Components, PRNETuesday, July 19, 2011
OXFORD, England, July 20, 2011 -
RS Components (RS),
the world’s leading high service distributor of electronics and
maintenance products and the trading brand of
(LSE:ECM), has unveiled a transformation of its website going live
this month in the UK and Ireland that significantly enhances the
online experience for its customers. A new intelligent product
search feature and superior browsing capability give customers
faster and easier access to over 550,000 products.
The new website represents the latest step in a plan to put
eCommerce firmly at the heart of the company’s business, ensuring
that RS customers enjoy the best and most relevant online
experience, regardless of location or browsing device. The launch
follows extensive research by RS into its customers’ use of the
website and takes the best examples offered by consumer websites
from around the world.
The new functionality enables customers to more easily search
the products that they want and to access an array of 3D CAD
models. The website’s enhanced search algorithm delivers more
relevant content and allows customers to tailor their results in
their own way. Additional major enhancements include clearer
pricing, instant stock availability and ‘Compare View’, which
delivers a more intuitive product comparison.
“I’m very impressed with the layout of the new RS website as
it’s now much easier to find products, both using the improved
search facility and through the clearer page layouts. The addition
of the comparative viewing tool is especially helpful as I can
evaluate several products in one go which will be an invaluable
time saver for my business. The improved browsing capability means
that I am now more aware of all the services on offer. It’s obvious
to me that RS has really understood what its customers require and
is committed to delivering a superior online
experience,” stated Steve Hyman, Armourer, Armoury
Services.
eCommerce is fundamental to the RS business. Alongside its
website, RS offers market-leading web-based procurement solutions
for small and large companies. In the financial year ended March
2011, these channels delivered sales worth £575m having grown by
37%. Over 53% of the Group’s revenues are now being generated via
online channels and this is set to rise further as the company
delivers on its eCommerce strategy, building a £1Bn+ eCommerce
business at its heart.
Keith Reville, General Manager, eCommerce, said: “Our customers
told us that they wanted better search capabilities with minimum
fuss. We want to go beyond that requirement and transform their
entire online experience with us. The delivery of this
strategic milestone dramatically reduces the number of clicks
required for customers to find new products, and enhances the look
and feel of the site. We are pioneers and a global force in B2B
eCommerce, having developed our first website in 1998, and are
continuing in the same vein with this launch of the most advanced
transactional website in our industry sector. It represents a
cornerstone of our e-centric vision and an important step in
delivering our eCommerce strategy.”
The new RS UK website can be found at:
About RS Components
RS Components is the world’s leading high service distributor of
electronics and maintenance products serving 1.6 million customers
worldwide. Through operations in 32 countries and 17 warehouses,
the Group distributes 550,000 products ranging from semiconductors
and optoelectronics to power tools and protective clothing. The
product and service portfolio supports the entire product lifecycle
from R&D through pre-production to maintenance and repair,
shipping more than 46,000 parcels on the same day the orders are
received.
RS Components and Allied Electronics are the trading brands of
Electrocomponents plc. The Group is listed on the London Stock
Exchange and in the last financial year to 31 March 2011 had
revenues of £1.18bn. For more information, please visit the
website at
More information is available via these links:
Twitter: @RSElectronics
Tweet: New website delivers critical element of RS Components
e-centric vision
Hashtags: #ecommerce #b2b
Relevant Links:
RS Components
Electrocomponents
PLC
Editorial contact: Lynn Webster-Scott, Group PR Manager, Electrocomponents plc, Phone: +44(0)1865-207515, Email: lynn.webster-scott at electrocomponents.com
Tags: Electrocomponents Plc And Rs Components, England, July 20, Oxford, United Kingdom
