New White Paper From Cloud Computing Centre Provides Advice and Guidance to Companies Looking to Move From On-premise Into The Cloud

CHESSINGTON, England, May 21, 2010 - A new White Paper, entitled 'Moving from On-Premise to the Cloud - the
importance of partnership' by hosted managed services (
www.cloudcomputingcentre.co.uk/Company/Cloud-Services/Cloud-Hosting/)
provider the Cloud Computing Centre www.cloudcomputingcentre.co.uk
explains the key issues facing organisations - from infrastructure to
business model - and explains the pitfalls & opportunities, as well as
highlighting the critical factors of a strong cloud computing partnership.
The White Paper tinyurl.com/whitepapercloudcc provides recommendations
and direction to companies who are looking to migrate to cloud-based
applications (
www.cloudcomputingcentre.co.uk/Company/Cloud-Services/Cloud-Hosting/).

The move away from on-premise into the cloud (
www.cloudcomputingcentre.co.uk/Company/Cloud-Services/Cloud-Hosting/)
appears inexorable, with research organisations predicting a wholesale
transition to cloud-based applications over the next decade. For IT
providers, from Independent Software Vendors (ISVs) to consultancies and
technology providers, this shift in approach to the acquisition of
technology, from hardware to software and services, represents a major
upheaval - and challenge.

Keith Bates, Chairman of the Cloud Computing Centre, says, "Cloud
computing and hosted managed services will without doubt become the primary
method of IT delivery to organisations large and small. And while some
customers may opt to 'dip a toe' in the market to assess the pros and cons,
IT companies cannot afford the same luxury. This is the biggest change in
business model since the inception of the industry: get it wrong, by
partnering with the wrong data centre, choosing the wrong pricing model or
failing to incentivise the sales team correctly and organisations will
rapidly be facing the prospect of business failure."

This White Paper from the Cloud Computing Centre highlights the
importance of the choice of partner to the success of the moving from
on-premise into the cloud. It highlights the three key areas that need to be
considered when choosing to move to the cloud including Infrastructure, The
Business Model and Support. It explains how without the right infrastructure
in place, a move to cloud-based applications will fail before it starts and
that organisations have got to understand the new requirements for the data
centre. The essence of the Cloud's customer appeal is the flexible model: it
is therefore essential that the data centre can support that flexibility
without demanding massive additional cost.

"Technical infrastructure is just part of the challenge," adds Bates,
"Making the application perform well in the cloud is also imperative; but so
is the business model. Understanding how best to price the application,
develop a cloud based contract and create a deliverable SLA are fundamental
requirements of the new approach to solution delivery. Given the very real
financial challenges that ISVs will incur during the on premise to cloud
transition, it is essential to get the business model right from day one. And
this must also include the way support services are delivered."

Bates concludes, "Make no mistake; this is a major shift in
technology, business model and attitude. From winning the first customer to
getting the right pricing and sustaining excellent performance, choosing the
right hosting partner is essential. There is no leeway for getting this
wrong, in this market; few businesses will be able to recover. Get hosted
managed services right, and ISVs will transform revenue stream, build
stronger customer relationships and create a far more sustainable long term
business model."

The White Paper, "Moving from On-premise into the Cloud - the importance
of partnership" is available to download free of charge from
tinyurl.com/whitepapercloudcc

About the Cloud Computing Centre

The Cloud Computing Centre provides cloud-based applications
to hundreds of companies with many thousands of users across the UK and
Europe. The Centre maintains over 500 managed servers requiring petabytes -
that's 1000s of terabytes - of data storage - all with high-speed access - at
locations all over the Cloud.

As specialists in Cloud Computing, its customers receive
on-demand, 'hassle free' utility computing, carefully managed and secure data
and applications, fully scaleable bandwidth and network infrastructure,
comprehensive disaster recovery and complete business continuity planning,
provided by a team of highly experienced technical support engineers who
deliver 365/24/7 available computing power and support.

The Cloud Computing Centre has been providing outsourcing,
cloud-based applications, hosted managed services and technical support
services to hundreds of ISVs, technology partners and end user businesses
across the UK and Europe for close to 25 years. In addition, the Centre was
accredited to ISO 27001 standard in 2009 - the international standard for
Information Security Management - which is a set of standards for
establishing and maintaining effective information management systems, based
around best practice principles for governing security of information and
network systems.

    For more information please contact:

    Natalie Weatherer
    The itpr Partnership
    t. +44(0)1932-57-88-00

    Keith Bates
    Cloud Computing Centre
    t: +44(0)20-8879-5800

For more information please contact: Natalie Weatherer, The itpr Partnership, t. +44(0)1932-57-88-00; Keith Bates, Cloud Computing Centre, t: +44(0)20-8879-5800.