NEWS from Canadean: Industry Leaders to Meet in Amsterdam at Canadean's International Beer Conference

BASINGSTOKE, England, February 12 - Leaders of the Global beer industry will be meeting at Canadean's 7th
International Beer Conference, being held at the Hilton Hotel in Amsterdam on
26th and 27th May 2010. An exceptionally strong line up of speakers including
Khalil Younes, Senior VP, Marketing and Innovation at Carlsberg; Stuart
Fletcher, President, International at Diageo; Tony Hicks, Global VP -
Strategy at Molson Coors; and Dr Werner Wolf, Sales & Marketing Director at
Bitburger, will discuss the challenges facing the beer industry as we enter
the second decade of the 21st Century. "We are delighted that so many senior
industry figures have accepted the invitation to take part in our conference"
said Kevin Baker, Director of Canadean's Beer Division.

2009 was a dramatic year for the global beer industry. Not only did the
industry have to weather the economic storms unleashed by the collapse of
Lehman Brothers and the crisis in the global banking system, it also
witnessed a dramatic reshaping of the competitive landscape as the effects of
the acquisition of S&N by Carlsberg and Heineken, and of Anheuser-Busch by
InBev were felt. Just four companies, Anheuser-Busch InBev, SABMiller,
Heineken and Carlsberg now account for around 45% of total global beer
consumption. The recent acquisition of FEMSA by Heineken, suggests that the
appetite for acquisition may not yet be sated. The second decade of the 21st
Century holds many challenges: increasing health concerns, ever stricter
drink-driving legislation, the continuing competitive threat from other
beverages and the increasing power of retailers amongst them.

Therefore the theme of this year's conference is "Volume, Value,
Profitability: The Post-Consolidation World" and speakers will address how
brewers can compete in the face of these challenges.

Other key speakers include Ernst Faltermeier from fermented soft drinks,
Bios, Chresten Christensen, from Vitamalt (Royal Unibrew), Philippe Stassen
from Belgian Cider makers, Stassen SA, Brian Roberts from Planet Retail,
Peter Basten from Alcan and Frank Embs from PET producer Invista.

"The uncertain times we are living through mean that the value of the
industry meeting and discussing the key issues, is greater than ever" says
Baker. "We will shortly be announcing the participation of other key
speakers, and believe that this year's conference will provide the ideal
venue for delegates to get together and debate these issues with other
industry leaders and experts ."

For further details on Canadean's International Beer Conference please
contact Canadean's Corporate Marketing Department on tel: +44(0)1256-394210
or visit www.canadean.com.

Editor's Note:

Canadean is the beverage industry information specialist,
providing market research, reports, databases and consulting on the global
beverage and beverage packaging industries.

With headquarters in the UK and regional offices around the
world, Canadean has built a reputation as the benchmark for global beverage
market intelligence. Local operations are now based in Madrid, Buenos Aires,
Mexico City, Hong Kong, Beijing, Shanghai and Sydney.

Issued by the Corporate Marketing Department of Canadean Ltd, the leading
global beverage research company.

    Canadean Ltd
    12 Faraday Court
    Rankine Road
    Basingstoke
    RG24 8PF
    United Kingdom

    Tel: +44(0)1256-394210
    Fax: +44(0)1256-394201
    Email: sales@canadean.com

    Website: www.canadean.com

Canadean Ltd, 12 Faraday Court, Rankine Road, Basingstoke, RG24 8PF, United Kingdom, Tel: +44(0)1256-394210, Fax: +44(0)1256-394201, Email: sales at canadean.com