Novus Keynote at Brussels World Agricultural Forum Underscores Importance of Animal Health and Nutrition in Sustainability

ST. LOUIS, November 30, 2011 -

Novus International, Inc., a leading innovator of animal health and nutrition programs, will present a landmark keynote presentation at the 7th biennial World Agricultural Forum’s Congress where the future of agriculture, broader application of existing technologies and innovations will be discussed by industry, government and civil society. Company President and CEO, Thad Simons, will address how the intersection of animal health and nutrition will be a key driver to sustainably meeting future food production demands.

“Future growth in production efficiencies will be achieved through a focus on animal health that delivers improved performance and addresses multiple dimensions of sustainability,” states Simons. “That includes identifying best management practices through a combination of genetics and nutrition.”

The Congress is the leading platform to develop coalition support for priority solutions to global challenges linked to integrative role of agriculture — the economy growth, energy cost and availability, climate change, jobs and hunger.

“As a global leader, we are positioning ourselves to provide sustainable solutions to meet the world’s food demands,” says Simons. “We work with our customers, both large and small; to optimize production efficiencies which means that population pressures on land, water and air quality are reduced.”

About the World Agricultural Forum

The World Agricultural Forum (WAF) is at the forefront of global agricultural providing a platform for dialogue between those who can impact agriculture, sustaining the lives and livelihood of the world’s population by meeting the growing needs for food, fuel and fiber. On a global stage, the WAF produces one of the largest biennial gatherings of leaders ready to implement innovation and positive changes addressing the world’s growing population and respective agriculture shortages in both developed and developing nations.

About Novus International, Inc.

Novus International Inc. is headquartered in metropolitan St. Louis, Mo., U.S.A. and serves customers in more than 90 countries around the world. An industry leader in animal nutrition and health, Novus’s products include ALIMET^® and MHA^® feed supplements, ACTIVATE^® nutritional feed acid, ACIDOMIX^® preservative premix, CIBENZA^® feed additive, MINTREX^® and MAAC^® chelated trace minerals, SANTOQUIN^® feed preservative, MERA™MET aquaculture feed additive, AGRADO^® feed ingredient and many other specialty ingredients. Arenus (www.arenus.com) is a division of Novus Nutrition Brands, LLC (a subsidiary of Novus International, Inc.), that focuses on developing health and dietary supplements for the equine and companion animal markets. Stratum™ Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements (www.stratumnutrition.com/). Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information, visit www.novusint.com/.

Media Contact: Lisa Jayne at +1-314-576-8886

Editors Note: Novus representatives, including Thad Simons will be available to conduct phone interviews while at the event. For more information on the congress or to schedule an interview, please refer to the media contact information above.