NUTRI-FACTS Goes Online! - A New Online Information Source About Vitamins and More

BASEL, Switzerland, May 18, 2010 - Although there is copious scientific evidence to support the importance
of micronutrients such as vitamins and carotenoids for health, studies
investigating their efficacy, requirements and safety sometimes come to
conclusions that are less clear than expected or even contradict
expectations. This is actually not surprising, because the relationships
between diet, health and disease are extremely complex and are affected by
many factors. It is correspondingly difficult to prove and influence these
relationships.

The subject is so complex that even nutrition experts admit that many
things are barely understandable for them - not to mention for
non-professionals. Nevertheless a lot of people talk and write about
micronutrients in public. The majority of consumers obtain their knowledge
about the efficacy and safety of micronutrients from news reports in the
mainstream media. The mainstream media's reporting about micronutrients tends
to consist of sensationalist features, which frequently warn against
consuming certain essential nutrients. As a result, many consumers are
needlessly wary and distrustful of micronutrients. This is especially
problematic as many national nutrition surveys show that certain parts of the
population in developed countries do not have adequate micronutrient
provision.

In order to change the negative image of micronutrients coined through
the media and to provide a balanced information source, DSM Nutritional
Products has developed the NUTRI-FACTS website, a non-commercial high-quality
online information source about essential micronutrients for consumers, media
representatives and healthcare professionals. The NUTRI-FACTS website
provides up-to-date, generic, science-based information on the health
impacts, requirements and safety of micronutrients. NUTRI-FACTS's objective
is to make this information accessible to the broader public, helping to find
a way around the complex world of micronutrients. The initiative is supported
by an external Scientific Advisory Board of international nutrition experts.

    NUTRI-FACTS offers you

    - the latest scientific news, theories and established facts about
      micronutrients in several languages.
    - background information on study results and expert comments.
    - interesting results of national and international nutrition surveys and
      studies of consumer behavior

Please take the opportunity to learn more about NUTRI-FACTS by visiting
www.nutri-facts.org.

In addition, you have the option of ordering the NUTRI-FACTS Newsletter,
which contains samples of topics featured on the website. If you sign up at
www.nutri-facts.org/News-Service.59.0.html, the newsletter will be
sent to you automatically by e-mail every month for free.

You can also subscribe to an RSS feed service which will keep you
automatically updated on daily NUTRI-FACTS news.

Additionally, you have the option of adding a link to NUTRI-FACTS on your
relevant websites in order to make this service available to others as well.

If you have any questions about NUTRI-FACTS, please do not hesitate to
contact us.

    Dr. Peter Engel
    P.O Box 2676
    4002 Basel
    Switzerland
    Tel: +41(0)61-815-7961
    contact@nutri-facts.org

Dr. Peter Engel, P.O Box 2676, 4002 Basel, Switzerland, Tel: +41(0)61-815-7961, contact at nutri-facts.org