NXP Software Introduces Secure and Easy Premium Video Content Downloading

NXP Software's new LifeVibes QuickPlayer 3.0 Automatically Acquires Licenses for Video Content Protected With Microsoft PlayReady(R) Technology and Enables High-Quality Viewing Experiences on Mobile Devices

EINDHOVEN, The Netherlands, February 14, 2011 - At Mobile World Congress (MWC) 2011 NXP Software will introduce its
LifeVibes QuickPlayer 3.0. This new software, developed for Android devices,
simplifies downloading of premium video content encrypted with Microsoft's
PlayReady(R) content access and protection technology. QuickPlayer 3.0
downloads video content intelligently, detecting when a consumer is trying to
play content which requires a license and guiding them through the license
acquisition process before it starts playing back the content. QuickPlayer
also offers a high quality viewing experience with sharp, smooth images;
full-frame display; faultless lip sync and support for both H.264 and WMV
encoded videos.

"With the growth of smartphones and tablets and expansion of LTE
networks, everything is in place to support multi-screen business models and
premium video content viewing on mobile. But the quality of the experience
will be key," says Peter Van de Berg, Marketing Director, NXP Software.
"QuickPlayer 3.0 makes accessing premium content protected with Microsoft
PlayReady(R) on mobile devices quick and easy. And service providers and
content owners can be sure their content - like movies, TV shows and live
performances - is secured."

The premium video content market on smartphones and tablets is expected
to grow significantly in the coming years. NXP Software's QuickPlayer 3.0 is
designed to allow video service and content providers to offer consumers a
hassle-free way to enjoy such content in living-room quality. It can be
provided to consumers as a download from a store or server.

Visit us at MWC stand Hall 1 - A15 to make an appointment for a live
demo.

Microsoft's PlayReady(R) content access and protection technology has
been developed to support a wide range of audio and video codecs, and many
types of business model. Microsoft PlayReady supports backwards-compatibility
with content protected using Windows Media DRM 10. Microsoft and PlayReady
are trademarks of the Microsoft group of companies.

About NXP Software

NXP Software is a world-wide leading software vendor for mobile
multimedia. It specializes in innovative multimedia solutions and
applications to help mobile device manufacturers and service providers
deliver unique multimedia experiences.

End-user insights drive their designs, resulting differentiating end-user
experiences while their unmatched audio and video expertise ensures better
performance and truly customizable solutions. NXP Software has established
strong partnerships with key vendors to ensure optimum flexibility,
ease-of-integration and interoperability between hardware and software
platforms. Its LifeVibes software is used in over 850 million mobile devices,
making the company the market leader in software solutions and applications
for mobile multimedia. LifeVibes is a trademark of NXP Software.

Website: www.software.nxp.com

For further press information, please contact: NXP Software B.V.Email : info.software at nxp.com