On the Beach: Brits Flock to Seaside Holiday Destinations

MANCHESTER, England, May 20, 2011 - According to a Survey by the European Commission, One in Five British
Tourists in 2011 were Looking for Some Time at the Beach; On the Beach say
this Owes to the Relaxing Environment of Seaside Resorts.

According to the European Commission's annual Eurobarometer survey, 22
per cent of British people looked to spend some time at the beach during
their main holidays in 2010. On the Beach, one of the UK's leading online
travel agencies, say this is thanks to the many opportunities for rest and
relaxation available on holidays to Majorca (
www.onthebeach.co.uk/destinations/balearics/majorca), Greece, Turkey
and other popular seaside destinations.

The data comes from a wide-ranging survey conducted by Eurobarometer
(ec.europa.eu/public_opinion/index_en.htm), a public opinion
monitoring program run by the European Commission. It polled 30,000 people
over 15 years of age in all EU states. Spending time at the beach was the
second most popular reason to go on holiday for respondents from the UK,
preceded only by rest and relaxation which was highlight by 41 per cent of
those surveyed.

Alistair Daly, Marketing Director of On the Beach (
ec.europa.eu/public_opinion/index_en.htm), says: "These numbers are
not overly surprising to us, as our customers are always very focused on
getting away to sunny destinations on the continent. In fact, it seems to
have become a tradition for many families to travel to the seaside at least
once a year - and, thanks to low prices and cheap packages, these holidays
are open to everyone."

Daly believes this popularity owes to relaxing atmosphere of beachside
resorts. He comments: "Holidays to places like Ibiza (
www.onthebeach.co.uk/destinations/balearics/ibiza), Majorca and the
Greek islands truly have everything people need to relax: great hotels, fun
restaurants and gorgeous weather ensure that our customers get the chance to
unwind and pamper themselves. With these attractions it is no surprise that
so many Brits are intent on travelling to the beach."

About On the Beach:

Founded in 1995, On the Beach is one of the UK's leading online travel
agencies carrying over 500,000 passengers every year (ABTA K0813). On the
Beach provides value for money flights and hotels in the world's most popular
beach holiday destinations. On the Beach provides consumers with a huge
selection of travel products, from 50 million available seats, more than
30,000 hotels around the world, insurance and in-resort transfer partners.
Customers can book online at www.onthebeach.co.uk or by calling the UK
call centre on 0870-606-07-08.

As the expert provider of DIY beach holidays to the UK market, On the
Beach is so confident of its industry leading position, it offers a market
leading price match guarantee for its customers. On the Beach will refund the
difference if a lower price is found for the same product on any UK website*.

*Offer applies to exact product match

Contact Information: Jamie Wortley, On The Beach Limited, Spectrum House, Towers Business Park, Wilmslow Road, Didsbury, M20 2SE, jamie.wortley at onthebeach.co.uk, +44(0)1256-412-314