Choice Hotels Rewards Loyal Customers With Free Night's Stay

By Choice Hotels, PRNE
Wednesday, May 18, 2011

LONDON, May 19, 2011 - Choice Hotels International, the global hotel group behind the Comfort,
Quality and Clarion brands and one of the largest and most successful lodging
franchisors in the world, has launched a promotion enabling members of Choice
Privileges, the company's award-winning rewards programme, to earn a free
night's stay at one of more than 200 of its European hotels.

From 19 May until 11 August 2011 when a Choice Privileges ( member stays two
separate times at a Choice Hotels property they will earn enough points to
redeem for a free night at over 200 participating hotels in Europe between 16
September and 30 November, including spa hotels in the South of France,
rustic Italian retreats, and UK hotels such as the Quality Inn Plymouth,
Quality Hotel Coventry, Comfort Inn King's Cross (, Comfort
Hotel St. Albans, Birmingham Hotels ( and Comfort Inn
Hyde Park in London, UK.

Originally launched in 1998, the Choice Privileges rewards programme has
been available in Europe since 2008 and recently surpassed the 12 million
member threshold worldwide. Becoming a Choice Privileges member is free and
easy as guests can either register when staying at a Choice Hotels property
or by logging on to the Choice Privileges website.

Members can earn points at 5,500 locations around the world and also
enjoy express check-in, extended check-out, and the opportunity to redeem
points for free nights at thousands of properties throughout Europe, Africa,
The Middle East, Australasia, North America, Mexico, Central America and the
Caribbean. Members can also redeem points at luxury partner hotels, such as
Preferred Hotels & Resorts, through airline partners including American
Airlines, Qantas, Delta, Air Berlin and Czech Airlines, and car hire partners
Avis and Budget.

"People are looking to make their travel and holiday budgets stretch
further and we wanted to reward our most loyal customers by enabling them to
earn a free night's stay in Europe," said Duncan Berry, CEO UK, Choice Hotels

About Choice Hotels International and Choice Hotels Europe:

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest
lodging franchisors in the world.

Choice Hotels currently franchises more than 6,100 hotels globally,
representing more than 490,000 rooms, including hotels near Wembley
Ranging from limited service to full service hotels in the economy, mid-scale
and upscale segments, Choice Hotels franchised properties provide business
and leisure travellers with a range of, high-value lodging options.

Choice Hotels Europe is the trading name of Quality Hotels Ltd., a
subsidiary of Choice Hotels International, Inc. Choice Hotels Europe (Quality
Hotels Ltd.) provides travellers with single access to a network of nearly
500 locations in Europe, including over 40 in the UK, under the Comfort,
Quality and Clarion brands.

    PR Contact:

    Sally Brown
    Brown PR
    67 Astonville Street
    SW18 5AW


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