On the Beach: Cyprus Holidays Attract UK Tourists in Droves

MANCHESTER, England, June 3, 2011 -

Holidays to Cyprus this April proved to be very popular with British
tourists; On the Beach says Brits are drawn here by the nightlife, beaches
and historical attractions.

Statistics from the Cypriot Government show that holidays to Cyprus have
become even more popular with British tourists. Their figures documented a
significant rise in holiday visits to the island this April. On the Beach,
(www.onthebeach.co.uk/) a leading UK online travel agency, says that
this owes to the nation's great beaches as well as its famous nightlife and
historical sites.

Holidays to Cyprus (www.onthebeach.co.uk/destinations/cyprus) have
proven popular with tourists from all over the world, as almost 200,000
people visited in April - this represents a significant increase over the
same month in 2009 which saw just over 180,000 holidaymakers arrive. Arrivals
in April 2010 dipped to below 140,000 though this is largely attributable to
the ash cloud which severely disrupted European travel during that period.
According to the report the majority of visitors in 2011 came from the UK,
Germany and Russia.

Alistair Daly, Marketing Director of On the Beach, says: "During the
winter and spring holiday seasons we saw a large number of Brits book
holidays to Cyprus. (www.visitcyprus.com/wps/portal) This destination
is always quite popular, yet it has certainly seen a surge in 2011, which we
expect to continue throughout the summer. Indeed, our customers continue to
place Cyprus at the top of their wish lists."

According to Daly the destination's appeal owes to several factors. He
states: "Trips to Cyprus have a lot in common with holidays to Ibiza
(www.onthebeach.co.uk/destinations/balearics/ibiza) and other
developed tourist spots: indeed, it has great nightlife alongside truly
lovely beaches. What perhaps sets this island nation apart is its amazing
collection of ancient Roman and Stone Age ruins which are an excellent way to
spice up your time at the beach."

About On the Beach:

Founded in 1995, On the Beach is one of the UK's leading online travel
agencies carrying over 500,000 passengers every year (ABTA K0813). On the
Beach provides value for money flights and hotels in the world's most popular
beach holiday destinations. On the Beach provides consumers with a huge
selection of travel products, from 50 million available seats, more than
30,000 hotels around the world, insurance and in-resort transfer partners.
Customers can book online at www.onthebeach.co.uk or by calling the UK
call centre on 0870 606 07 08.

As the expert provider of DIY beach holidays to the UK market, On the
Beach is so confident of its industry leading position, it offers a market
leading price match guarantee for its customers. On the Beach will refund the
difference if a lower price is found for the same product on any UK website*.

*Offer applies to exact product match

Contact Information: Jamie Wortley, On The Beach Limited, Spectrum House, Towers Business Park, Wilmslow Road, Didsbury, M20 2SE, jamie.wortley at onthebeach.co.uk, (+44)1256-412-314