ONDAS Media to Broadcast RTL Radio
By Ondas Media, PRNESunday, November 22, 2009
MADRID, November 23 - ONDAS Media S.A., the satellite radio company for Europe, has
agreed a radio and content cooperation deal to broadcast Luxembourg-based RTL
RADIO on ONDAS Media's digital satellite radio platform scheduled for launch
in 2012. The agreement will enable digital satellite radio listeners to enjoy
RTL RADIO anywhere in Europe. ONDAS Media's satellite radio will be available
through mobile and portable devices and in-car, through leading vehicle
manufacturers including Renault, Nissan and BMW.
"RTL RADIO is part of RTL Group - Europe's largest TV, radio
and content production company," confirms Dave Krueger, CEO of ONDAS Media.
"The station is hugely popular in Germany and our partnership agreement will
see one of RTL's existing programs - iRTL RADIO - die besten Hits aller
Zeiten' - being transmitted through a free-to-air channel across the
internationally recognized borders of 27 European countries."
"In addition, ONDAS will provide the capacity for three
'specialized', advertising-free radio channels for RTL RADIO," continues
Krueger. "We will now work together to develop mutually agreed formats and
programming line-ups for these additional channels, which will be carried
exclusively on the ONDAS service.
"Our goal is to promote the development of a proven customer
base for satellite digital radio by creating and commercializing content
partnerships with leading European content providers in preparation for our
full-service launch," explains Krueger. "Partnering with Europe's leading
broadcasters such as RTL RADIO will ensure we have both premier existing
content available on our platform and also that we can develop new,
specialized content with Europe's foremost content production companies."
"Satellite radio is set to change the listening habits of
European consumers on an unprecedented scale, only comparable with the
listening revolution that has followed the introduction of satellite radio in
the US," explains Holger Richter, Director, RTL RADIO. "We are excited to be
such an integral part of ONDAS Media's plans to bring satellite radio to
Europe and see this as an excellent opportunity to extend the availability of
our quality content to a European-wide audience for the first time."
Through a fully integrated, digital satellite transmission
network, ONDAS will broadcast its multi-lingual radio, music, video and data
services directly to European consumers in their automobiles, trucks, homes,
offices and to their mobile and portable devices. It will provide digital
entertainment to 250 million vehicles and up to 500 million European
inhabitants on the move 24 hours a day, 7 days a week through more than 150
channels of proprietary and re-distributed music, sports, news, weather,
traffic and special interest programming in all the key European languages.
About ONDAS
ONDAS Media S.A. (ONDAS), Europe's premier satellite media
company, is a pan-European organisation that provides comprehensive digital
services for consumers on the move. ONDAS focuses on delivering unparalleled
breadth and depth of media content in superior digital quality to European
consumers. With its fully integrated, state-of-the-art digital satellite
transmission network, ONDAS intends to broadcast its multi-lingual radio,
music, video, and data services directly to European consumers in their
automobiles, trucks, homes, offices and to their mobile and portable devices.
In addition to securing further investment and supporting the necessary
regulatory process throughout Europe, ONDAS Media is establishing strategic
partnerships with European OEMs as well as radio and content providers. For
further information, please visit www.ondasmedia.com.
About RTL RADIO
RTL RADIO is part of the RTL Group, Europe's largest TV, radio
and content production company. For further information about RTL RADIO,
please visit www.rtlradio.de.
For further information contact: Mel Betts, Grapevine PR Ltd, +44(0)1409-211675, melanie.betts at grapevinepr.com
Tags: Madrid, ONDAS Media, Spain