GSMA Launches the 'Mobile World Capital'

By Gsma, PRNE
Sunday, November 21, 2010

GSMA Outlines Innovative Vision for the Centre of the Mobile Industry

LONDON, November 22, 2010 - The GSMA today announced that it is launching the "Mobile World
Capital(TM)". The concept of the Mobile World Capital extends far beyond the
industry-leading annual Mobile World Congress event to include a range of
academic and business development opportunities, cultural festivals and
programmes, and the creation of a permanent centre of the industry. The GSMA
today also announced that the six finalist cities vying to host the Mobile
World Congress from 2013 to 2017, Amsterdam, Barcelona, Cologne, Milan,
Munich and Paris, are developing proposals to become the Mobile World Capital
for the same time period.

"The Mobile World Capital will not only host the Mobile World Congress,
but will enjoy new and innovative local and global opportunities that
underscore its stature as the Mobile World Capital throughout the year," said
John Hoffman, CEO, GSMA Ltd. "In partnership with the GSMA, the Mobile World
Capital city will become the "home" of the mobile industry, synonymous with
cutting-edge mobile technology that benefits not only citizens of the city,
but also the world."

    The GSMA's vision of the Mobile World Capital includes:
    -- The Mobile World Centre, which will be located in the heart of the
       city and will be the permanent flagship element of the Mobile World
       Capital. The Mobile World Centre will include technology exhibits,
       museum features, a retail area, a mobile cafe, office space and more.
    -- The Mobile World Festival, a range of festivities that will be
       targeted to the general public and will take place separate from the
       Mobile World Congress. Dispersed around the Mobile World Capital city,
       the Mobile World Festival will incorporate mobile-driven festivities
       including concerts, music and movie festivals, competitions and
       awards, and dialogues and debates, among others.
    -- The Mobile World Congress, which is widely considered the industry's
       "must-attend" event and is expected to draw more than 50,000 visitors
       at the 2011 Mobile World Congress. The four-day conference and
       exhibition attracts executives from the world's largest and most
       influential companies across the mobile industry and adjacent sectors,
       as well as government delegations.

"In addition to the significant economic impact in excess of 1.2B Euros
over the past 5 years and the 6,000 part-time jobs the Mobile World Congress
creates every year, the GSMA's vision of the Mobile World Capital will help
to engender a strong and positive image for the city, an enduring legacy, and
a virtuous circle of economic development that will positively impact its
citizens," continued Hoffman.

The GSMA expects to identify a short list of finalist cities in January
and to complete the evaluation process and to announce the Mobile World
Capital in mid-2011.

For more information on the Mobile World Capital, please visit

About the GSMA

The GSMA represents the interests of the worldwide mobile communications
industry. Spanning 219 countries, the GSMA unites nearly 800 of the world's
mobile operators, as well as more than 200 companies in the broader mobile
ecosystem, including handset makers, software companies, equipment providers,
Internet companies, and media and entertainment organisations. The GSMA is
focused on innovating, incubating and creating new opportunities for its
membership, all with the end goal of driving the growth of the mobile
communications industry.

For more information, please visit Mobile World Live, the new online
portal for the mobile communications industry, at or the GSMA corporate website at

Daniel Lowther, +44-7747-636-687, press at

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