Online Business Directory hotfrog Sees 150% Increase in New UK Businesses Listings

LONDON, October 12, 2010 - hotfrog, the world's largest online business directory, today announced a
150% increase in the number of UK businesses added in the period 1 January to
30 August over the previous eight-month period. New business listings grew by
more than 750,000, bringing the total number of businesses now listed on
hotfrog.co.uk (www.hotfrog.co.uk/) site to over 4 million.

Owned and operated by Reed Business Information, hotfrog provides a FREE
internet profile to micro-to-medium size businesses in the UK. The company
has been active in the UK since 2007, with more than 5 million local searches
and 2.6 million unique users per month as of August 2010, representing a
simple, effective online marketing tool for the small businesses which power
the UK economy.

"The number of new businesses utilising hotfrog's free online listings to
augment their online presence is indicative of a greater understanding -
particularly in the small-to-medium business space - of the power of the
Internet as an effective marketing tool," said David Catterall, hotfrog's
managing director. "We look forward to continuing to assist all of our listed
businesses through the development of value-added features and new
functionality throughout 2010 and beyond."

Each hotfrog business listing includes contact details, a link to the
business' external website; an image gallery; a business description,
unlimited free upload of articles, press releases and product and service
information; as well as new reporting functionality that enables businesses
to track opportunities generated via the site. Businesses can add themselves
to hotfrog (www.hotfrog.co.uk/) via a simple web form that can be
completed in less than five minutes.

About hotfrog

Founded in 2005, hotfrog is the largest global online business directory
for small businesses, operating in 36 countries with more than 61 million
listings. Owned by Reed Business Information, hotfrog offers intelligent
marketing tools helping small businesses easily turn listings into new
business leads. Year to date there have been more than more than 21 million
visits to hotfrog in UK, helping people find the SMB they need. For more
information about hotfrog please visit www.hotfrog.co.uk/

    For more information:

    Anne Flanagan
    Weber Shandwick
    +44-207-067-0579
    aflanagan@webershandwick.com

Anne Flanagan, Weber Shandwick, +44-207-067-0579, aflanagan at webershandwick.com