Orange British Academy Film Awards 2010

Asprey Hosts BAFTA Award Nominees at Bond Street Store

LONDON, February 21, 2010 - Asprey hosted the official BAFTA nominee party tonight at its
beautiful New Bond Street store, where a star studded guest list included the
finest talent from the film world. Asprey's involvement and association with
the BAFTA Awards creates an alliance of two iconic British Brands.

Guests including Carey Mulligan, Olivia Williams, Gaboureh
Sadibe, Colin Firth, Kristen Scott Thomas, and Nicholas Hault celebrated in
anticipation of the following night's award ceremony. Six foot statues of the
prestigious masks synonymous with the Awards greeted guests, who enjoyed Grey
Goose cocktails with delicious Taittinger champagne and a dedicated chocolate
'tasting room' courtesy of Hotel Chocolat.

The Asprey Polo Lounge was transformed for the evening into
the 'Telegraph Talent Gallery', showcasing stunning photographs of several
nominees and other British talent. A special BAFTA Film Room was also created
on the first floor, projecting last year's awards ceremony onto the walls.

Asprey is the official jewellery Partner of the Orange British
Academy Film Awards 2010 and will 'bejewel' many of the stars at the Awards
on Sunday evening.

Asprey was founded in 1781 and developed over generations into
the finest British jeweller and luxury goods house. This grand tradition of
offering the best in craftsmanship, quality and design continues today at the
Asprey workshops and around the globe as timeless treasures are created for
the exclusive Asprey clientele.

Asprey is renowned for fine jewellery, watches, clocks,
leather goods, silver, china, crystal, rare books and its unrivalled bespoke
service. The flagship store opened on New Bond Street, London, in 1847 and
was redesigned by architect Lord Norman Foster in 2004 and still remains a
London landmark. Worldwide, there are currently 13 Asprey points of sale:
London, Berkshire, St. Moritz, New York, Beverley Hills, Miami, Tokyo (4),
Osaka, Nagoya and Dubai.

Loren Craig, Loren.Craig at asprey.com, tel: +44(0)207-758-8736