Otley Joins Prophet as Senior Partner, Supporting European Expansion

SAN FRANCISCO and LONDON, February 14, 2011 - As part of strategic brand and marketing consultancy Prophet's ongoing
European expansion, it announced today that Philip Otley has joined the firm
as senior partner.

Otley, who will be based in Prophet's London office, is a marketing
strategist with deep experience in maximizing the impact of marketing within
a company as well as in the marketplace. Most recently the founder of Profit
Insight Partners, he previously led the European pricing and profit
optimization strategy practice of Accenture.

"Philip's appointment supports the continued widening of our global
footprint and our commitment to meld the science and art of brand and
marketing," said Rune Gustafson, who recently joined Prophet as president of
its EMEA operations in Berlin, Hamburg, London, Madrid, and Zurich. "Along
with the recent acquisition of German Consultancy Noshokaty, Doring & Thun,
Philip's commercial and marketing strategy leadership complements our brand,
design and innovation strengths within Europe."

"He will be instrumental in helping us deliver on our commitment to
better serve current European clients, and build important new client
relationships," Gustafson added. Prophet works with blue chip European
clients such as Allianz, Deutsche Telekom, DKSH, Postbank, and, Zurich
Financial, among others.

Otley, who started his career in sales and marketing with IBM, also
worked client-side for Australian telecommunications leader Telstra Corp. His
client engagements have taken him across a variety of businesses in Europe,
Asia, the Americas, and Oceania. While his main sector focus has been media,
high tech, and telecommunications, Otley also has considerable experience
with financial services, consumer goods, and natural resources companies.

"I'm excited to join the Prophet team at an important point in the firm's
development in Europe and globally. I'm attracted to Prophet not just for
what they do for clients, but also for how they go about working with leaders
to transform their businesses using brand as a guiding light," said Otley.
"It's a refreshing way to address challenging and important issues."

Prophet (www.prophet.com), headquartered in San Francisco, is a strategic
brand and marketing consultancy that helps its clients win by delivering
inspired and actionable ideas. Its vice chairman is noted author and branding
expert David Aaker; visit his blog: www.davidaaker.com. For additional
information, please contact shodge@hodgemediastrategies.com (U.S. inquiries),
sjeanmougin@prophet.com (E.U. inquiries), or visit www.prophet.com.

U.S. inquiries, shodge at hodgemediastrategies.com , or E.U. inquiries sjeanmougin at prophet.com; or +1-773-325-9282, all for Prophet