BMIC Holds First University Mobile Challenge at the GSMA Mobile World Congress 2011

By Berkeley Mobile International Collaborative bmic, PRNE
Sunday, February 13, 2011

Students Address Global Business Demand for Innovative Mobile Applications

BARCELONA, Spain, February 14, 2011 - Berkeley Mobile International Collaborative (BMIC), a non-profit
dedicated to creating strategic relationships between mobile companies,
innovative universities, and entrepreneurial students, today held the finals
of the first annual University Mobile Challenge at the GSMA Mobile World
Congress in Barcelona. Committed to helping university students in
engineering and business gain real-world entrepreneurial experience, BMIC is
working hand-in-hand with global companies to address the demands of the
mobile phone industry for innovative applications.

"At BMIC we are fostering support for a non-traditional, highly
collaborative paradigm of learning through entrepreneurship and this mobile
technology competition," said Bill Washburn, Executive Director, BMIC. "We
hope to attract a diverse student population, including women and others who
are underrepresented in technology."

The year-long, inaugural competition resulted in 11 teams of engineering
and business students earning the opportunity to participate from among 40
universities in North America, Europe and Asia. Each team works like a
start-up and is required to identify and develop an application, create a
business plan and revenue model, and then present to a panel of sponsor
company experts and VCs.

The winning team in the 2011 University Mobile Challenge is the
University of California, Berkeley (Taylor Griffin, Karthik Lakshmanan,
Apoorva Sachdev, Aaditya Sriram and Jade Trinh) for its "Noodle" app, a
cloud-based college notes program.

Founding sponsors for the 2011 University Mobile Challenge include the
GSMA, NAVTEQ, Nokia, Standard Chartered Bank, and Sprint. Sponsor companies
assist teams in identifying possible mobile applications solutions, although
it is up to each team to select an application it thinks will receive funding
and support from investors.

"We are thrilled to be partnering with BMIC to launch the University
Mobile Challenge and establish it as a key element in our App Planet
developer-focused program," commented John Hoffman, CEO, GSMA Ltd. "Many of
the greatest technology innovations have come from developments made at
universities, and we are excited to work with the participating students to
bring their creativity and ingenuity to life."

"BMIC and NAVTEQ share a vision of helping today's students become
tomorrow's technology leaders," said Marc Naddell, vice president, partner
and developer programs, NAVTEQ. "We believe that collaboration between
industry and academia form a natural relationship for driving innovation and
entrepreneurship forward."

"Working with university programs like the BMIC is a key focus area for
Nokia; it allows us to engage with and build a vibrant pool of
next-generation mobile developers," said Purnima Kochikar, vice president,
Forum Nokia Developer Community. "Under this program, we will engage with
students and professors at universities around the globe, and help them to
build their skills now and for the future.

"As one of the first international sponsors of the University Mobile
Challenge, we are excited to work closely with the BMIC," said Todd
, global head, Enterprise Mobility, at Standard Chartered Bank. "By
supporting this competition and working with the next generation of mobile
developers, we hope to accelerate the pace of innovation in financial
services and enhance service and delivery in some of the fastest-growing
markets in the world."

"By 2012's challenge in Barcelona," BMIC's Washburn adds, "we plan to
have more than 1,000 students from 75 universities participating at the local
campus level. Through annual expansion of the University Mobile Challenge, we
want to help college entrepreneurship programs and their graduates meet the
demand for innovative mobile technology."

More information about the University Mobile Challenge can be found at

About BMIC:

The Berkeley Mobile International Collaborative (BMIC) is a non-profit
organization founded in 2010 at the University of California in Berkeley in
conjunction with UC Berkeley's Center for Entrepreneurship and Technology.
BMIC's mission is to foster entrepreneurial excellence in education by giving
students practical startup experience through competition. Headquartered in
San Francisco, BMIC runs intercollegiate startup competitions around the
world between teams of students in various fields of mobile technology. In
collaboration with its university members and commercial sponsors, BMIC
brings innovation challenges as well as world-class tools, resources, and
materials to university students — our next generation of mobile
professionals. For more information about the organization and its programs,

Sylvia Paull,, +1-510-527-0450, +1-510-388-8932 (cell)

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