PC World to Open new Tottenham Superstore

7 new Jobs Created

LONDON, May 27, 2010 - PC World is to open a new Superstore in Tottenham on 28th May 2010. The
opening has created 7 new jobs, with staff from the local area appointed to
work in store providing first class customer service and expert technology
advice.

At 14,000 square feet the store will offer over 6,000 of the latest IT,
gadgets and technology products. It includes a huge range of TVs
(www.currys.co.uk/gbuk/index.html) including the latest LCD TV
(www.dixons.co.uk/gbuk/index.html) from Panasonic, LG, Samsung and a
gaming area, where customers can play the latest games in the comfort of
specially designed gaming chairs and test out the very latest kit.

The store has been specially designed to help customers get the most out
of their shopping trip with numerous 'experience zones' to where they can
test out hundreds of products and new technologies throughout the store.
Specialist trained store staff will be on hand to provide expert advice in
the areas of Computing, Gaming, Vision and Cameras.

An interactive Apple play table, which will be situated on the right hand
side of the store, will allow local shoppers to pick up, turn on and test out
all of the very latest products from across the hugely popular Apple range.
Products include the latest Ipad (www.pcworld.co.uk/gbuk/index.html)
and imac/macbooks as well as the full iPod (
www.pcworld.co.uk/gbuk/tv-dvd-audio/audio-747-c.html) range.

The Tottenham Superstore will also boast a specialist dedicated Tech Guys
clinic. The clinic will see 4 highly trained Tech Guys staff able to give
specialist advice on everything from implementing parental internet controls
to installing the latest software. The clinic will also operate a repair and
maintenance service for a wide range of different IT and technology products.

Phil Offord, PC World Tottenham store manager, comments: "We're really
looking forward to opening. Tottenham has a really vibrant retail scene with
some fantastic shopping so it's only fitting that the UK's biggest computer
retailer is there too. Whether it's the latest laptop, a camera or a bigger
TV to watch England play we're confident you'll be able to find what you're
looking for at the best price."

A free next day delivery service will be operated from the store for
local shoppers, guaranteeing next day home delivery on products purchased
in-store. A Reserve and Collect service will also enable shoppers to select
products online at home before picking them up in-store.

With tens of thousands of small businesses in the area, the new Tottenham
Superstore will feature a business centre, providing local small businesses
with access to specialist advice and technology products designed
specifically for business purposes.

All newly recruited staff at the local store are currently undergoing PC
World's new training programme designed by the retailer to reinforce its
commitment to customer service. Known as the 'training academy' the intensive
5 week training programme has been designed to inform staff about all the
very latest products and technologies, and to ensure they deliver outstanding
customer service.

About PC World

PC World is Britain's largest specialist chain of computing superstores.
The superstores offer more than 5,000 product lines including extensive
ranges of PCs, laptops, printers, software, peripherals and accessories from
the major brands, as well as many PC World exclusive products.

In-store PC Clinics offer on the spot advice and service. Component
Centres offer a 'one-stop shop' for customers with advanced technical
knowledge, providing a vast choice of PC components and upgrade products at
competitive prices.

In 2007, PC World won Retail Week's Product Innovation of the Year award,
for its Data Recovery service.

Every PC World store has an in-store business centre staffed by
experienced business specialists. They offer local companies face-to-face
help and advice with choosing the best IT solutions.

    For further information please contact:

    Brett Lowther
    Talk PR
    +44(0)20-7544-3783
    Brett.lowther@talkpr.com

    Anina Castle
    Head of Consumer PR
    anina.castle@dsgiplc.com

For further information please contact: Brett Lowther, Talk PR, +44(0)20-7544-3783, Brett.lowther at talkpr.com ; Anina Castle, Head of Consumer PR, anina.castle at dsgiplc.com