Pet Insurance in North America, 4th Edition Now Available at Sandler Research

DALLAS, November 12, 2010 - Sandler Research announces it will carry Pet Insurance in North America,
4th Edition Research Report in its store.

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4th-edition.html

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Now in its fourth edition, Packaged Facts' Pet Insurance in North America
is the most comprehensive examination of the U.S. and Canadian pet insurance
markets available and a must-have for any company interested in this dynamic
industry. Although sales growth slowed due to the recession, revenues
(measured as gross written premiums) remained in the double digits in 2009,
while delivering a 2005-2009 compound annual growth rate of 21%. Packaged
Facts expects the North American market for pet insurance to continue to
chart strong annual increases over the next five years, with the high level
of competitive activity helping to offset the slow economic recovery and
ongoing challenge of communicating the value of pet health insurance to
budget-watching consumers.

As of 2010, industry pioneer Veterinary Pet Insurance (VPI) continues to
lead the market. However, both the U.S. and the Canadian pet insurance
markets have experienced significant market share shifts during the past five
years as more than a half dozen new companies have come onto the field. Each
of these companies brings with it unique strengths, in some cases including
potent co-marketing affiliations with powerful brands (e.g., PetPartners and
the AKC, PurinaCare with its own famous name), and in other cases including
important retail channel thrusts (e.g., PetFirst with Kroger and
Petfinder.com, and Trupanion with Petco). The industry is also seeing more
investment backing and large insurance companies coming into the market as
underwriters, including Aon with Healthy Paws, Aetna with Pets Best, and
Berkshire Hathaway with PurinaCare.

Based on primary research, including interviews with every leading pet
insurance provider in North America, this latest edition of Packaged Facts'
groundbreaking 2003 report offers a road map for competing in this market
both now and in the years ahead. All of the top players are profiled in
depth, including VPI, Pethealth, Hartville (ASPCA), Western
Financial/Petsecure, PetFirst, PetPartners (AKC), Vetinsurance/Trupanion,
Pets Best, Embrace, Fetch (Petplan USA) and PurinaCare. Statistics provided
include historical and projected market revenues, number of policies in
force, and company shares (both U.S. and Canadian), along with profiles of
pet owners and pet insurance purchasers, based on data from sources including
Experian Simmons, The American Pet Products Association, and Packaged Facts'
own consumer surveys.

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