Philips and OneVoice Win Silver PR Lion at Cannes Lions International Festival of Creativity

By Ketchum Ltd, PRNE
Monday, June 20, 2011

LONDON and CANNES, France, June 21, 2011 -


Philips and OneVoice, a consortium of Omnicom public relations
agencies led by Ketchum and
Fleishman-Hillard,were honoured with a Silver PR Lion in the
Technology and Manufacturing category for the “ href="">
Parallel Lines” campaign at the href="">Cannes Lions International
Festival of Creativity, the world’s leading celebration of
creativity in communications.

Out of a record-high 819 entries in the 2011 PR Lions
competition, Ketchum’s work in partnership with its clients was href="">shortlisted
in four categories: Best Integrated Campaign Led by PR, Best Use of
Media Relations, Corporate Communication, and Technology and

“Cannes Lions is the world’s premier creativity festival, and
Ketchum is proud to be a sponsor at this year’s event and to stand
among the ranks of the most creative agencies in the communications
business,” said href="">Raymond L.
Kotcher, Ketchum senior partner and chief executive officer.
“Winning this PR Lion on behalf of the work we’ve done in
collaboration with Philips and our partner agencies is a testament
to how public relations is increasingly introducing innovative,
game-changing ideas to the global marketplace.”

The Cannes Lions Festival was established in 1954 and has
evolved into one of the most important professional meetings in the
global communications industry. A Ketchum delegate has served on
the Cannes Lions jury since 2009, the first year public relations
was included in the competition. In 2009, Ketchum was href="">
honoured with one of the first-ever PR Lions for its
“Häagen-Dazs Loves Honey Bees” campaign in the Corporate
Responsibility and Environmental Issues category.

In 2011, Ketchum is the exclusive sponsor of the second-annual
Cannes Lions Young Marketers Competition, which recognises in-house
marketers, age 30 or under, from around the world and gives them
the opportunity to showcase their work in front of industry leaders
at the Cannes Lions Festival. The competition kicks off Wednesday,
20 June and the winners will be announced on Saturday, 25 June in

The Silver PR Lion is the latest in a series of top honours
recently awarded to Ketchum for its client work. Earlier in the
year, Ketchum took home three PRWeek Awards including an
unprecedented third consecutive best-in-show href="">
Campaign of the Year Award for its work with Mattel, after
winning with href="">
Dreyer’s Ice Cream in 2010 and href="">
IKEA in 2009. At that award ceremony, Ketchum also received an
honourable mention designation for Large Agency of the Year. In
May, Ketchum led the Holmes Group’s href="">
North American SABRE Awards with 12 award wins; it then won six
awards at the href="">
EMEA SABRE Awards in Prague. Ketchum and its clients took home
nine href="">
Silver Anvil awards from the Public Relations Society of
America in early June, and now holds more Silver Anvils than any
other agency in history. Also a recent recipient of two href="">CLIO Awards, the agency has
won more CLIOs than any other public relations firm.

About the 58th Cannes Lions
International Festival of Creativity, Cannes, France

The International Festival of Creativity - Cannes Lions - is the
world’s leading celebration of creativity in communications. As the
most prestigious international annual advertising awards, over
24,000 entries from all over the world are showcased and judged at
the Festival. Winning companies receive the highly coveted Lion
trophy honouring the most creative film, print, outdoor,
interactive, radio, film craft, design, sales promotion &
activation and integrated advertising, as well as the best media,
direct marketing, PR, titanium and creative effectiveness ideas.
The Festival is also the only truly global meeting place for
advertisers, advertising and communication professionals. Over
8,000 delegates from 95 countries attend seven days of exhibitions,
screenings, as well as over 50 high-profile seminars, 30 workshops
and master classes presented by renowned worldwide industry
leaders. As the networking and learning opportunity of the year,
Cannes Lions is the must-attend event for anyone involved in brand

About Ketchum

Ketchum is a leading global communications firm with operations
in more than 70 countries across six continents. Named 2010 Large
PR Firm of the Year (Holmes Report and PR News) and
the winner of an unprecedented three consecutive PRWeek
Campaign of the Year Awards, Ketchum partners with clients to
deliver strategic programming, game-changing creative and
measurable results that build brands and reputations. For more
information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC),
visit href="">

Contact: Alicia Stetzer, Ketchum, +1-646-935-3910, alicia.stetzer at, Robyn Massey, Ketchum, +44-75-2569-9463, robyn.massey at

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