Philips Ushers in New Era of Imaging with Introduction of Ingenia, the First-Ever Digital Broadband MRI System

Philips Ingenia provides high image quality to aid diagnostic confidence, increases clinical versatility, and improves productivity by shortening MRI exam times

BEST, Netherlands, November 28, 2010 - Today at the 96th annual meeting of the Radiological Society of North
America (RSNA) in Chicago, Royal Philips Electronics (NYSE: PHG, AEX: PHI)
showcased Philips Ingenia, the first-ever digital broadband magnetic
resonance imaging (MRI) solution. Driven by Philips' commitment to developing
innovative patient care solutions, Ingenia MR delivers exceptional image
clarity, scanning efficiency and scalability. The Philips Ingenia MR system
is pending U.S. FDA 510(k) and is not available for sale in the U.S.

In order to visualize detailed structures within the human body, MRI
orchestrates the application of radio frequency (RF), audio frequency and
static magnetic fields, the strength of which is measured in Tesla (T) units.
Clinicians have long relied on MRI for its exceptional ability to
differentiate various soft tissues. Until now, all MRI systems have utilized
analog components for the signal acquisition and processing needed to
generate patient images. However, the use of analog components during these
processes has limited the upper reaches of image clarity and quality.

The Ingenia MR system introduces, for the first time in MRI, digital
signal acquisition and processing directly in the RF receive coil nearest to
the patient. By digitizing the signal directly in the RF receive coil and
maintaining the digital connection throughout the entire MRI scanning
process, Ingenia is able to generate up to a 40 percent improvement in
signal-to-noise ratio. Improving signal-to-noise ratio enables the delivery
of crisp image clarity that clinicians need to help make informed decisions
possible for a wider range of clinical procedures, including traditional
applications like neuro and musculoskeletal and fast-growing applications
like body and cardiac.

The Ingenia MR system incorporates an integrated, hidden posterior coil
enabling full body coverage and eliminating the need to place multiple
connecting coils around various parts of the body. This approach eliminates
unnecessary prep time while offering each patient a more comfortable patient
experience regardless of their unique imaging needs. When utilizing an
Ingenia system, clinicians will find they spend significantly less time on
the logistics related to patient set-up, contributing to as much as a 30
percent increase in throughput. Ingenia is available in 1.5T and 3.0T
versions to accommodate varied imaging needs.

"Image quality is a top priority, but it is only part of practicing
excellent medicine. There is increasing pressure to be as fully optimized as
possible and in a busy hospital environment, there simply isn't much time to
worry about process optimization," said Hans-Peter Busch, M.D., director of
radiology for Krankenhaus der Barmherzigen Bruder hospital in Trier, Germany.
"The Ingenia MR system optimizes workflow by completely eliminating or
reducing time consuming steps like coil and patient manipulation. Compounded
over time, this makes a real difference in terms of efficiency - in addition
to being more comfortable for the patient."

Flexible solution suits a wide variety of clinical applications, today
and tomorrow

Ingenia's increased performance provides a reliable, patient-friendly
approach for oncology imaging, staging and treatment assessment. Ingenia
brings whole body oncology staging and follow-up to the clinical mainstream
by delivering fast and simple solutions allowing anatomical fusion with
diffusion datasets for robust clinical results at both 1.5T and 3.0T.

Ingenia's digital capabilities also overcome the scalability limitations
typical of analog based systems. Similar to the transition from limited
channel analog television to unlimited channel digital broadband HD
television, the digital signal acquisition and transmission capability of
Ingenia is independent of the number of channels. Unlike fixed channel analog
systems, users can add new and future clinical applications, which may
require higher channel coils, in an easy and cost-effective way. In addition,
if a higher channel coil is required for a clinical procedure, Ingenia's
channel independent architecture is capable of performing the exam without
requiring expensive hardware and software upgrades to the MRI system. This
gives hospitals the flexibility they need to stay on the clinical cutting
edge, now and in the future.

"At Philips we believe that meaningful innovations start with the
patient," said Saragnese. "MR is continuing to expand its role with
applications for every part of the body and the Ingenia system is taking the
lead with smart, reliable tools for better image quality and shorter exam
times, which can lead to increased diagnostic confidence and a simpler
patient and clinician experience overall."

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a
diversified health and well-being company, focused on improving people's
lives through timely innovations. As a world leader in healthcare, lifestyle
and lighting, Philips integrates technologies and design into people-centric
solutions, based on fundamental customer insights and the brand promise of
"sense and simplicity." Headquartered in the Netherlands, Philips employs
more than 118,000 employees in more than 60 countries worldwide. With sales
of EUR 23 billion in 2009, the company is a market leader in cardiac care,
acute care and home healthcare, energy efficient lighting solutions and new
lighting applications, as well as lifestyle products for personal well-being
and pleasure with strong leadership positions in flat TV, male shaving and
grooming, portable entertainment and oral healthcare. News from Philips is
located at www.philips.com/newscenter.

Caroline Kamerbeek, Philips Healthcare, + 31(0)40-27-826-82, caroline.kamerbeek at philips.com, or Ian Race, Philips Healthcare, +1-978-659-4624, ian.race at philips.com