2011 North American International Auto Show Eager to Open Doors to Another Full Show Floor, Event

By North American International Auto Show, PRNE
Thursday, November 25, 2010

More than 40 manufacturers and automotive suppliers to showcase vehicles and innovation in Detroit

DETROIT, November 26, 2010 - The North American International Auto Show (NAIAS) is less than two
months away from opening its doors to thousands of media to showcase hundreds
of vehicles and feature the future of automotive innovation. NAIAS 2011
officials are looking forward to maintaining the event's global reputation
for providing never-before-seen vehicles to a uniquely multifaceted audience.

"It is great to see the strides the automotive industry has made in
recent months," said Barron Meade, 2011 NAIAS chairman. "We are confident
that NAIAS 2011 will be an excellent kick-off event for the automotive
industry as manufacturers and suppliers continue to recover and plan for the
future. In fact, 90 per cent of the vehicle unveilings by automakers will be
world-wide debuts. That is a significant good news statement on the global
auto industry in itself."

The NAIAS is one of the world's most prestigious automotive events that
will run from January 10 - 23, 2011. Reviewing the 2010 NAIAS, nearly 40
total vehicles were unveiled to nearly 5,000 international media from more
than 60 countries. Additionally, the show welcomed a host of government
officials who were drawn to environmentally-friendly displays and the
exciting product reveals. Also, the show welcomed nearly 715,000 attendees to
NAIAS 2010, up from 2009's 650,000 estimated attendees.

Based on a positive response from NAIAS 2010, the two-day press preview,
January 10-11, will be continued for 2011. Journalists can register by going
to www.naias.com and completing the form found on the "Media Access"
page. Media credentials are required for entry to the NAIAS 2011 for
qualified journalists. To qualify for media credentials, applicants must be
working in print, broadcast or social-based/website media.

The NAIAS also has added new elements to its online presence in an effort
to make the site more user friendly. One new feature is a mobile interactive
map of the show floor that provides detailed profiles of exhibitors and
allows show goers to navigate the show floor with ease.

Furthermore, Cobo Center, home of the NAIAS, has experienced additional
facility updates with an investment of $300 million in renovations during
2010. The NAIAS continues to seek long-term improvements to help reduce the
cost of exhibiting and create a welcoming and accommodating experience for
the media and visitors of the NAIAS.

About the North American International Auto Show

Entering its 23rd year as an international event, the NAIAS is among the
most prestigious auto shows in the world, providing unparalleled access to
the automotive products, people and ideas that matter most - up close and in
one place. One of the largest media events in North America, the NAIAS is the
only auto show in the United States to earn an annual distinguished sanction
of the Organisation Internationale des Constructeurs d'Automobiles, the
Paris-based alliance of automotive trade associations and manufacturers from
around the world.

Tim Trapmann, Roth and Lorenz, Tel: +49-711-90140-57, Fax: +49-711-90140-92, tim.trapmann at rothundlorenz.de

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