Hi Expectations Brings Hi Rewards in 2010

By Ubm, PRNE
Thursday, November 25, 2010

MADRID, November 26, 2010 - Health ingredients Europe 2010, the global event for the nutraceutical,
functional health and natural ingredients industry exceeded all expectations.
The decision to take the show to Spain brought high rewards, altering the
landscape of the show and bringing exhibitors from over 40 countries and
registered visitors from over 100 countries. "We have never before had such a
wide geographic spread, both in terms of visitors and exhibitors, making it a
truly global show," said Greg Cherry, UBM portfolio director.

(Photo: photos.prnewswire.com/prnh/20101126/NY07917)

Daniel Read, Head of Sales, echoed these sentiments. "This year we have
had a number of exhibitors from Southern Europe who have never exhibited
before," he said. "And their satisfaction is highlighted by the fact that 52%
of new exhibitors have already rebooked for 2012. In fact Frankfurt 2012 is
already surpassing all our expectations with 87% of available stand space
booked at this early stage."

Despite difficult economic times it was an exceptional show setting new
records in a number of ways. "Among the more than 500 companies represented
in Madrid, over 100 were exhibiting for the first time," said Cherry.

As the only independently audited event in the food and health
ingredients industry, it is too early to confirm visitor numbers, but even on
this point Cherry is enthusiastic. "Every indication is that our visitor
numbers were once again everything that we had hoped for. More importantly
the quality of the visitors was exceptional with over 800 VIPs attending and
a staggering 22.3% increase in senior level management."

The demographic of the visitors certainly seems to have paid dividends
for exhibitors to Health ingredients, both new and old. Cherry continued, "We
have heard from a number of exhibitors that significant business has been
done at the show this year, despite the difficult economic climate. It
certainly sets the scene for Germany 2012 which is a major food production
region promising to bring with it an exceptional show."

The next edition of Health ingredients Europe and Natural ingredients
will take place from 13-15 November at the Messe Frankfurt, Germany. Natural
ingredients will be co-located with Food ingredients Europe next year from 29
November - 1 December at Paris Nord Villepinte, Paris, France.

About Health ingredients Europe

Health ingredients Europe is part of the world leading Food ingredients,
Natural ingredients and Health ingredients series of ingredients trade shows.
These highly professional trade shows has been held successfully since 1986.
Health ingredients Europe was from 16-18 November in IFEMA - Feria de Madrid.
Health ingredients Europe was launched in 2000 and Hi Europe 2010 is the 6th
edition of this show.

About UBM Live

UBM Live is a division of United Business Media, which is headquartered
in London, UK. The office in the Netherlands is the organiser of the
world-leading Health ingredients, Food ingredients, CPhi, ICSE and Informex
series of food and pharmaceutical ingredients trade shows. The Dutch office
also publishes International Food Ingredients Magazine and organises related
conference activities. For more information, visit

Rotem Zur Klapwijk, Marketing Executive of UBM Live, +31(0)20-409-9560, Fax, +31(0)20-363-2616, Rotem.ZurKlapwijk at ubm.com

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