Piccadilly Backpackers Wins Best Accommodation of the Year 2010

LONDON, January 5, 2011 - Piccadilly Backpackers has just been named the Best Accommodation of the
Year 2010 by the British Youth Travel Awards.

Piccadilly Backpackers beat the other finalists Generator Hostels and
Hatters Hotel to be named the Best Accommodation winner (
www.piccadillyhotel.net/), with the winner being decided by a panel of
judges.

The British Youth Travel Awards are organised by the British Educational
Travel Association (BETA) and are designed to honour the best in the student,
youth and educational travel market.

Jonathan Allum, Group CEO, said: "I am delighted on behalf of Piccadilly
Backpackers that we have been awarded the BETA Best Accommodation of the Year
2010, it's a prestigious award which gives recognition of all the hard work
from our team, in particular, Vinesh Parekh our financial director and Andy
Willday the general manager. In spite of the recession, our company has
continued to thrive through innovation and investment in to developing our
services; worthy of note is the establishment of a dedicated groups facility
headed by Silvia Lopez Pruna which has proved to be a great success. We look
forward to the New Year and thank BETA for their recognition."

About Piccadilly Backpackers:

Piccadilly Backpackers is London's most central, award winning hostel
catering for the budget traveler. It offers beds and rooms for everyone who
seeks value for money hostels in London (www.piccadillyhotel.net/).
Spread over 6 clean levels, offering a fantastic crew of staff and located in
the heart of London's liveliest area Piccadilly, the accommodation is only a
heartbeat from London's most popular attractions.

The London hostel (www.piccadillyhotel.net/ )offers easy access to
the famous nightspot Leicester Square, the trendy area of Soho, the bustling
shopping area of Oxford Street and London's renowned central Theatre Land.
Trafalgar Square, Big Ben and the London Eye are also within an average of 10
minutes walking distance from the hostel.

    PR contact:
    Jonathan Allum
    Group CEO Aaran Group
    8th Floor
    12 Sherwood Street
    Piccadilly
    London
    W1F 7BR
    +44(0)207-495-7592

www.piccadillyhotel.net

PR contact: Jonathan Allum, Group CEO Aaran Group, 8th Floor, 12 Sherwood Street, Piccadilly, London, W1F 7BR, +44(0)207-495-7592