Pirelli: Personalised Motorcycle Tyres Now Available

Names, Initials, Phrases and Designs can be Ordered via the Internet and Applied on Tyres of Motorcycle Enthusiasts

MILAN, May 11, 2010 - Pirelli Motorcycle launches the first motorcycle tyre you can
customise with your own initials, name, individual words or whole messages,
images and logos which can then be applied to the tyres' sidewalls with
special labels created directly by the rider. The sides of the new Diablo
Rosso Corsa tyres were designed to accommodate the adhesive labels that
anyone can design on Pirelli's website and received directly at home.

To view the Multimedia News Release, please click:

multivu.prnewswire.com/mnr/prne/pirelli/42422/

(Photo:
www.newscom.com/cgi-bin/prnh/20100511/388940 )

To build your own customised kit containing six unique tyre labels and
all the material necessary to apply them, simply access the dedicated Pirelli
site: www.pirelli.co.uk/drc, where you will find a wide selection of
reproductions of the most prestigious Superbike World Championship circuits
as well as logos, banners and letters in different colours. With a few clicks
the mouse, the new Diablo Rosso Corsa becomes a "paper" on which each rider
may write and communicate their history and riding passion.

Launched on Assen during the fourth stage of Superbike World
Championship, the Diablo Rosso Corsa, in addition to its customisation
options, includes another notable first: it's the first tyre to measure its
grip as a factor of its ability to transfer horsepower from the bike to the
asphalt at various points of a racetrack. Diablo Rosso Corsa was found to
transfer 10 Hp of more to the ground than other tyres tested with up to 40 Hp
in the fastest sections. The new Pirelli tyre has been developed for
motorcyclists who love sport-performance riding, both on the track and on the
street, without sacrificing safety.

www.pirellityre.com

Photo:
www.newscom.com/cgi-bin/prnh/20100511/388940

Video:
multivu.prnewswire.com/mnr/prne/pirelli/42422/

Pirelli Tyre SpA - Press Office: Viale Sarca, 222 - 20126 Milano - Italy - phone/fax
+39-02-644245407-33060 / +39-02-6440-45407