Portaltech Launches L.K.Bennett Commerce App for the iPhone, iTouch and iPad

LONDON, September 13, 2010 - Fashion lovers rejoice, as luxury British fashion house L.K.Bennett has
expanded it's retail channels to include an innovative mobile commerce app,
developed by Portaltech, the award winning eCommerce and mCommerce
consultancy.

The mobile app, built on Portaltech's QuickLive mCommerce platform, will
showcase L.K.Bennett's current collection of shoes, womenswear & accessories,
using an intuitive and easy to use navigation structure. Quick category grid
browsing and large zoomable product images, enable customers to search and
flick through products easily and quickly. Favourite products can be shared
with friends and family via e-mail or Facebook, or can be saved into a
Wishlist for later purchasing. A PDF 'Look Book' let's customers see outfits
from the company's latest campaign.

Rachel Wilkinson, Head of Brand & Retail at Portaltech says: "We recently
conducted some research that told us that customer's key priorities when
shopping via mobile are 'convenience' and 'security'. The app has been
developed with this in mind. It's so easy to use and the images are large
enough that you can see the products clearly. Most importantly, we developed
a quick and secure checkout that allows customers to purchase via their phone
and the option to purchase via PayPal's mobile express checkout, means that
customers don't even need to get their cards out."

The mobile app will also links to Google Maps to provide customers with a
map and directions to the nearest L.K.Bennett store. Customers can also
search by location or postcode and find stores opening hours, or call stores
direct from the app.

Kate Smyth, Director of eCommerce for L.K.Bennett adds: "We could see
that a significant number of our customers were already browsing and
purchasing via their mobile browsers and in particular via their iPhones. We
hope that this app will enable L.K.Bennett to provide additional 24/7
browsing and a shopping channel for customers at a time that is convenient to
their lifestyle. We are really excited about the opportunity this provides
for us to engage with our customers through another channel."

The 'L.K.Bennett Fashion' app will launch in September and will be the
first retailer mCommerce app to feature PayPal's Mobile Express Checkout.

    To organise a demonstration of Portaltech's QuickLive mobile commerce
    platform, contact:
    Rachel Wilkinson, Head of Brand & Retail:
    Rachel.wilkinson@portaltech.co.uk ,
    T: +44(0)207-981-0023 .

    For further information and for PR or trade enquiries, please contact:
    Rachel Wilkinson, Head of Brand & Retail, Portaltech:
    Rachel.wilkinson@portaltech.co.uk ,
    T: +44(0)207-9810023 M: +44(0)788-9719955.

For further information and for PR or trade enquiries, please contact: Rachel Wilkinson, Head of Brand & Retail, Portaltech: Rachel.wilkinson at portaltech.co.uk , T: +44(0)207-9810023 M: +44(0)788-9719955.