Positive Digital Cruises to Victory at Travel Marketing Awards

LONDON, March 19, 2010 - The champagne corks are popping in Richmond, where Positive Digital
(http:positive-thinking.co.uk), part of the Positive Thinking Group, is
celebrating its prestigious Gold Standard win in Monday's Travel Marketing
Awards. Triumphant in the inaugural 'Most Innovative Marketing' category was
the Cruise Compass Desktop Messenger, an animated desktop widget that the
digital marketing agency created for Royal Caribbean International.

"Positive Digital produced an animated desktop widget which agents
downloaded onto their computers," explained the Chartered Institute of
Marketing's Travel Industry Group (CIMTIG), which organises the annual
ceremony to recognise marketing excellence across the travel industry. "The
widget was designed to be fun and friendly to make it attractive enough to
download. Royal Caribbean can now communicate key information with interested
trade partners instantly." It is fitting that Royal Caribbean International,
famed for developing market leading ships furnished with rock-climbing walls,
onboard surfing, zip-lines and other imaginative features, should be the
inspiration for such an innovation.

The Cruise Compass was fit for royalty, but just as important was its
outstanding fitness for purpose, a testament to the talent and creativity at
Positive Digital's disposal.

Speaking on behalf of Positive Digital was Digital Account Director Menno
Faulkner, who said: "We are delighted to be the first winner of this
prestigious award, especially with a Gold Standard in the challenging new
category of 'Most Innovative Marketing'."

"This first-in-class tool delivers real-time push communications to
agents and loyalty members in an immersive brand environment. It is great
recognition for innovation which is inherent within the Royal Caribbean brand
and demonstrates the creative input leading to effective return on investment
we deliver for our clients."

As if one prominent award wasn't enough, the company also went on to
place as a Silver Standard runner-up in the close-run 'Best Website'
category, with Celebritycruises.co.uk for Celebrity Cruises. Congratulations
to everyone at Positive Digital, who will no doubt be looking to stay on
course for another successful year.

For more information on Positive Digital and the Positive Thinking Group,
go to www.positive-thinking.co.uk

Contact: Menno Faulker, Telephone:+44(0)20-8744-4360

Contact: Menno Faulker, Telephone:+44(0)20-8744-4360