PR Newswire Announces Media Partnership With the Frankfurt Motor Show

FRANKFURT, Germany, September 2, 2011 -

PR Newswire (www.prnewswire.com), the global leader of innovative communications and marketing solutions, today announced that it has signed an agreement to become the Official International news distribution partner for the 64^th Frankfurt Motor show in September 2011 alongside its German partner news aktuell (www.newsaktuell.de).

The Internationale Automobil-Ausstellung (IAA) was formed in 1897 and the first event saw just 8 motor vehicles exhibited to the public at the Bristol Hotel, Unter den Linden in Berlin.

Today it is one of the largest and most comprehensive automotive trade shows in the world and will play host to many of the leading premier car launches with more than 10,000 international journalists and more than 900 exhibitors.

Commenting on the new partnership, Lisa Ashworth, CEO of PR Newswire Europe said “This is a great partnership bringing together two market leading brands, we are pleased to be able to contribute to make this year’s event the most successful ever.” She added, “As the Official International news distribution partner we will also offer the opportunity for all exhibitors to access our global news and multimedia content distribution platforms at a special partnership rate.”

Additionally, PR Newswire clients will have the opportunity to have their press releases posted to the exhibitor news section on the IAA website: www.iaa.de/?id=1291&L=1

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimise and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimisation network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices across the EMEA region, Middle East, the Americas and the Asia-Pacific region, and is part of UBM PLC.

About the Media Contacts:

Garry Durston, Marketing Communications Director EMEAi, garry.durston@prnewswire.co.uk +44(0)207-454-5115

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