PR Newswire Kicks off First Virtual Conference & Expo Focused on Corporate Social Responsibility: 'Engage CSR 2010', June 30

Leading CSR experts from Microsoft, Intel, Campbell's Soup, Merck, SELF, DoSomething.org, UPS and more, to speak on the growing importance of the communications and measurement of Corporate Social Responsibility in today's business environment

NEW YORK, June 18, 2010 - PR Newswire has opened registration for its first virtual conference:
"Engage CSR 2010," established to showcase the growing importance of
communicating corporate social responsibility news to shareholders,
customers, employees and partners via traditional media as well as the
growing world of social media.

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multivu.prnewswire.com/mnr/prnewswire/44513/

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(Logo: photos.prnewswire.com/prnh/20000306/PRNLOGO )

"Many CSR managers have limited resources to promote awareness of
internal initiatives among stakeholders, yet the pressure on companies to
report on their sustainability practices has never been greater," said
Ruthann Fisher, vice president of CSR Services at PR Newswire. "Engage CSR
2010 has been created to help PR and IR teams better understand how to best
leverage social media and other channels to communicate corporate governance
practices and sustainability."

Panel discussions featuring experts from Microsoft, Intel, Campbell's
Soup, Merck, UPS and other Fortune 500 companies, as well as sustainability
sites and NGOs will be interspersed between keynote address webcasts given by
world-class marketing and sustainability leaders throughout the 6-hour event.

At "Engage CSR 2010" attendees will learn what these leading companies
are doing to drive and promote corporate social responsibility.

    - Is it still good business to BE GOOD? How do you communicate that in a
      socially connected world?
    - Are you clear on The Who, What, Why, and How of Sustainability
      Reporting?
    - Have you mastered the use of content in social media to accelerate
      progress?
    - What social media tools may intensify social purpose branding...and how
      do you measure its return on investment?

In addition, attendees are able to instantly download whitepapers, engage
in live chats with other attendees and sponsors, and contribute to forums and
conversations surrounding CSR.

PR Newswire is producing Engage CSR in cooperation with CSRwire, Cone,
Sustainable Life Media and Justmeans.

To read more detail on the panels and keynotes at "Engage CSR 2010" or to
sign up for this complimentary event, go to
presentations.inxpo.com/Shows/UBM/PRNewswire/6-30-10/Registration/regi
stration.html.

Follow PR Newswire's CSR commentary on Twitter: @totalcsr

About PR Newswire

PR Newswire is the global leader in innovative communications and
marketing services, enabling organizations to connect and engage with their
target audiences worldwide.

Through its multi-channel distribution network, multimedia, audience
intelligence, targeting, measurement and compliance services, PR Newswire
helps corporations and organizations conduct rich, timely and dynamic
dialogues with the media, consumers, policymakers, investors and the general
public, in support of building brands, generating awareness, impacting public
policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR
Newswire connects customers with audiences in more than 170 countries and in
over 40 languages through an unparalleled network of offices in 16 countries
across North and South America, Europe, Asia, and the Middle East, and via
unique affiliations with the leading news agencies across the globe. PR
Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading
global business media company that serves professional commercial communities
around the world. For more information, go to www.UBM.com.

    Media Contact:
    Rachel Meranus
    Vice President, Communications
    PR Newswire
    +1-201-360-6776
    rachel.meranus@prnewswire.com

Rachel Meranus, Vice President, Communications, PR Newswire, +1-201-360-6776, rachel.meranus at prnewswire.com