PruHealth Launches First Industry iPad Quote app for Brokers

LONDON, April 13, 2011 - PruHealth has announced it is now offering intermediaries the ability to
quote on the new products whilst on the road, with the launch of its new iPad
quote app.

The new PruHealth iPad quote app (
www.pruhealth.co.uk/insurance/advisers/work_with_us) was made
available to download through iTunes and is open to all intermediaries with
access to the PruHealth Adviser Zone.

The new app is the first of its kind in the industry, giving advisers the
opportunity to quote and apply on individual policies and quote for SME
groups of 3-9 members.

PruHealth worked directly with intermediaries during the development of
the app to ensure it meets broker needs and is as simple as possible. The app
provides intermediaries with three plan options, for both the Business
Healthcare and Personal Healthcare quotes, which can then be used as a basis
to tailor to the clients needs and as a means of comparison. The touch screen
technology means a quote can be tailored in seconds, allowing intermediaries
to present several options to their clients in a short space of time.

Within the health insurance quote tool (
www.pruhealth.co.uk/insurance/advisers) there is also a hospital
finder, product information on each module and details about the Vitality
programme ensuring the app is a complete sales tool.

Dave Priestley sales director at PruHealth said: "Investment in new
technology is fundamental to our strategy and, working with intermediaries,
we will continue to develop new industry leading solutions to enhance the
experience of our customers and intermediaries. The launch of our iPad app is
an exciting achievement and we look forward to working with intermediaries to
develop this innovative new approach. Our sales support team and account
managers all have iPads and are there to help intermediaries get the most
from the app."

Having demonstrated the app at PruHealth's product launch events, many
intermediaries have been anticipating its release on iTunes.

Mike Hudson from Health Connections Direct said: "The launch of the new
iPad quote app from PruHealth is a very exciting development particularly for
intermediaries like ourselves who regularly visit clients. The new app will
mean we can provide an instant personal healthcare quote (
www.pruhealth.co.uk/insurance/advisers/our_products/our_products_ph)
when we are actually with the client. This will undoubtedly help to secure
the business even at a first meeting. I look forward to downloading and using
the app over the coming months and seeing how else PruHealth use technology
to help intermediaries in the future."

About PruHealth:

PruHealth was launched into the UK market in October 2004 as a joint
venture between Discovery and UK insurer, Prudential, in response to a
growing need for consumer-directed private medical insurance (
www.pruhealth.co.uk/insurance/employers/vitality) products, including
business healthcare plans (
www.pruhealth.co.uk/insurance/advisers/our_products/our_products_bh).

Today, Pru insurance covers 700,000 lives.

    PR Contact:
    Darragh Leeson
    Head of Media Relations
    Prudential UK and Europe
    Marble Arch Tower
    17th Floor
    55 Bryanston Street
    London
    W1H 7AA

    +44(0)20-7150-2600

    www.pru.co.uk

PR Contact: Darragh Leeson, Head of Media Relations, Prudential UK and Europe, Marble Arch Tower, 17th Floor, 55 Bryanston Street, London, W1H 7AA, +44(0)20-7150-2600