PUMA(R) Selects NMA Group as Global Agency of Record

Preeminent Global Product Integration Company To Represent PUMA In Entertainment Marketing Efforts

LOS ANGELES, April 13, 2011 - Global sportlifestyle brand PUMA(R) and The NMA Group, world-class
leaders in product integration, promotions and entertainment publicity, today
announced that The NMA Group will be the brand's global Agency of Record for
entertainment marketing. The NMA Group will lead all entertainment
initiatives within film, television, music, talent and entertainment public
relations for the footwear, apparel and accessories brand and work
collaboratively with PUMA's internal entertainment marketing teams based in
Los Angeles and London.

"We've been thoroughly impressed with the track record of NMA Group
client successes," said Antonio Bertone, Chief Marketing Officer for PUMA AG.
"As entertainment continues to be an integral part of our marketing mix, it's
important to have the right partner in place to help us reach our goals. Like
PUMA, The NMA Group is a pioneer in their field and we're confident that the
team will use their strategic and creative thinking to build upon our strong
brand equity."

The NMA Group is tasked with globally elevating the PUMA brand within the
entertainment industry by initiating targeted outreach and brand integration
throughout film, television, music and talent relations.

"Film, television, music and celebrity are global mediums that travel the
world at a rapid pace," said NMA Group President Mark Owens. "We are
delighted and thrilled to be selected as the global Agency of Record so that
we can offer our core competencies of placement, promotions, entertainment PR
and red carpet events on a consistent global basis."

The NMA Group will utilize PUMA's many brand assets from its worldwide
retail presence, to its famed athlete and designer collaborations, charitable
affiliations, celebrated campaigns and activations, online presence on
puma.com and social media channels and more.

"PUMA is one of those rare brands that genuinely reinvented its
category," says Lori Kotarski Nelson, Senior Vice President at NMA Group. "We
look forward to building upon the strong foundation the brand has achieved
within entertainment to further engage consumers."

About PUMA

PUMA is one of the world's leading Sportlifestyle companies that designs
and develops footwear, apparel and accessories. It is committed to working in
ways that contribute to the world by supporting Creativity, SAFE
Sustainability and Peace, and by staying true to the principles of being
Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA
starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle
labels include categories such as Football, Running, Motorsports, Golf and
Sailing. Sport Fashion features collaborations with renowned designer labels
such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group
owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded
in 1948, distributes its products in more than 120 countries, employs more
than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany,
Boston, London and Hong Kong. For more information, please visit
www.puma.com

About The NMA Group

Founded in 1979 as Norm Marshall & Associates, Inc., NMA is an originator
in the field of corporate representation within the entertainment sector, and
is widely recognized as a world leader specializing in entertainment
marketing strategy, product placement and consumer promotions. In 2008, NMA
established Vanguard Entertainment Media Marketing Group, a division
representing content creators and distributors to develop full marketing
integrations and alliances. Brands represented by The NMA Group include
General Motors, Heineken, Xbox, Luxottica, HSN, Reelz Channel, American
Cancer Society and Dunkin Brands. The agency is headquartered in Los Angeles,
CA, and has affiliate offices in New York City, New York; London, United
Kingdom; Beijing, China; Sydney, Australia and Tokyo, Japan. Learn more at
www.nmagrp.com.

Monica M. Jaramillo of NMA Group, +1-818-432-1286, mjaramillo at normmarshall.com; or Kristina Fields of PUMA North America, +1-978-698-1144, Kristina.fields at puma.com; or International Press Contacts, Emily Wood of Bellwood Media, emily at bellwoodmedia.com, or Lisa Lindahl of PUMA European Entertainment Marketing, +44-207-2998520, Lisa.lindahl at puma.com