Publicis Webformance Selects Kenshoo Local to Manage Paid Search Campaigns
By Kenshoo, PRNEMonday, June 27, 2011
LONDON, June 28, 2011 -
- Technology Partnership Will Enable Quick Local
Search Campaign Creation and Effective Bulk
Management Across Large Volumes of Small/Medium
Enterprises
Kenshoo (
global leader in digital marketing software, today announced that
Publicis Webformance, a leading provider of web development and
Internet Marketing services for the small and medium-sized business
community, will use Kenshoo Local solution to create and optimise
paid search campaigns across its diverse client base in France.
“Kenshoo Local is exactly what we need to serve our clients more
efficiently and grow our paid search offering,” said Maxime
Baffert, Directeur Général at Publicis Webformance. “Kenshoo
Local’s automated technology solutions will help our team get
campaigns up faster and the advanced algorithms will help us meet
each client’s specific goals. Without Kenshoo Local, we would not
be able to scale our business as effectively.”
Kenshoo Local was built specifically for companies managing
large volumes of small/medium enterprises (SME), stores, dealers,
franchises, or individual locations. Built upon the Kenshoo
Enterprise platform used by eight of the top ten global agency
networks, Kenshoo Local is the first to offer capabilities that
simplify account creation and enable mass management of hundreds or
thousands of geo-targeted campaigns so that Publicis Webformance
can manage more clients effectively and profitably.
Publicis Webformance will take advantage of the Kenshoo Local’s
objective management and budget management solutions to manage and
optimize the campaigns of its clients, providing them with the
highest standard of quality.
“We’re very excited about the partnership with Publicis
Webformance,” said Sivan Metzger, General Manager at Kenshoo Local.
“More and more, the SME market is turning to the Internet as a
growth channel and Publicis Webformance has carved out a very
strong position and turnkey solution. Armed with Kenshoo Local, the
Publicis Webformance team will be able to do more for its clients
in less time.”
About Kenshoo
Kenshoo is a digital marketing
software company that engineers technology solutions for online
advertising. Kenshoo’s global platform delivers the control,
automation and results needed to make better investments across
search, social, and display campaigns. Advertisers, agencies and
marketing providers use Kenshoo
Enterprise[TM], Kenshoo
Social[TM], and Kenshoo
Local[TM] to direct more than $15
billion in annual sales revenue. Kenshoo powers five of the top ten
retailers in the world and eight of the ten largest ad agency
networks. With campaigns running in more than 100 countries,
Kenshoo customers include Barnes & Noble, CareerBuilder,
Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree,
Omnicom Media Group, Sears, Starcom MediaVest Group, Travelocity,
Walgreens, and Zappos. Kenshoo has ten international offices and is
backed by Sequoia Capital and Arts Alliance. Please visit
information.
About Publicis Webformance
Publicis Webformance’s mission is to bring the best of digital
communication to SMBs and professionals. Based in Lyon, it provides
website creation services and paid search campaign management for
its clients. Publicis Webformance is a subsidiary of Publicis
Groupe, the 3rd largest communication company worldwide
and leader in digital communication.
Contact: Stacie Susens, Director of Corporate Marketing and PR, Kenshoo, +1-877-536-7462, Stacie.Susens at Kenshoo.com
Tags: June 28, Kenshoo, London, United Kingdom
