Travelmatch: New Ambassador for Barbados Rihanna to Encourage Tourism

LONDON, June 28, 2011 -

Rihanna has been named ambassador for her home country of
Barbados by the Barbados Tourism Authority, Travelmatch says this
will drive up tourism to the island.

The Barbados Tourism Authority announced this week that pop
sensation Rihanna has become Barbados’s ambassador for tourism. The
star, who was born and raised on the island, will undertake a three
year promotional partnership with the Barbados Tourism Authority
including advertising campaigns, concerts and social media
promotion. Online travel specialists href="www.travelmatch.co.uk/">Travelmatch says that the
singer’s endorsement of the island will draw more travellers to the
island in the next few years.

Alex Francis of travelmatch.co.uk comments: “Barbados is
stunningly beautiful island known for its lush tropical scenery,
white sand beaches and turquoise oceans, but it often doesn’t get
the same recognition for its natural beauty that some other island
destinations such as Hawaii do. Rihanna’s partnership with the
Barbados Tourism Authority is sure to draw more attention to this
amazing destination and with companies such as href="www.travelmatch.co.uk/holidays/virgin-holidays.html">Virgin
Holidays offering more tremendous package deals every year we
predict there will be quite a substantial upturn in the number of
tourists choosing Barbados for their holidays over the next few
years.”

One of the best-selling artists of all time with more than 30
million albums and 100 million singles sold, Rihanna’s pride in her
home island can be seen in many of her videos where the Barbadian
flag is featured. Upon her appointment, Rihanna said in a
statement: “Barbados is a place like no other and one of the
reasons for this is the spirit and national pride of our people. I
want each and every visitor to this beautiful island to experience
what makes this destination different from all others and that is
the spirit and warmth of my fellow Barbadians.”

The partnership between Rihanna and the href="www.visitbarbados.org/">Barbados Tourism Authority
will officially begin on the 5^th of August with a
celebratory concert in Bridgetown, Barbados.

Francis concludes: “This announcement means big things for the
future of Barbados’s tourism industry. Since rising to fame just a
few years ago, Rihanna has already done a lot to put Barbados back
on the map and this new promotional partnership promises to bring
more tourists than ever before flocking to the island for their href="www.travelmatch.co.uk/holidays/holidays-2012.html">holidays
in 2012 and beyond. Travelmatch are delighted to see this
breath taking island getting the promotion it deserves.”

About Travelmatch:

Travelmatch is a new travel discovery engine that helps inspire
customers by matching their requirements to a wide range of
holidays, hotels, flights, cruises, villas or city breaks. Unlike
other travel sites, customers are not required to choose a
destination, date or budget before they can begin searching.
Customers are able to make informed decisions by exploring photos,
user reviews, maps, events and activities and other fun things
relevant to their chosen travel product. travelmatch.co.uk/, which
closed its first funding round in 2010, is based in Notting Hill,
London.

You can also find Travelmatch on social networks: follow us href="twitter.com/travelmatch">@Travelmatch or like href="https://www.facebook.com/travelmatch.co.uk">Travelmatch on
Facebook to keep up to date with all the latest news and travel
deals.

Contact Information: Alex Francis, Press Officer
Travelmatch, press at Travelmatch.co.uk, Newcombe House, 45 Notting Hill Gate, London, W11 3LQ, Tel: +44(0)20-3384-5830