PUMA Acquires Equipment Brand Cobra Golf

HERZOGENAURACH, Germany, March 10, 2010 - Sportlifestyle company PUMA announces today that it has signed
an agreement to acquire 100 percent of the golf equipment brand Cobra Golf
from Acushnet Company, the golf business of Fortune Brands, Inc. The
acquisition includes the Cobra brand as well as related inventory,
intellectual property and endorsement contracts and is subject to customary
closing conditions and regulatory approvals.

"Through the acquisition of Cobra Golf, we reinforce PUMA's
commitment to our sports performance business by strengthening our growing
and successful Golf category," said Jochen Zeitz, Chairman and Chief
Executive of PUMA. "Cobra Golf has a history of innovative performance
products fused with an edge and is therefore a perfect fit for PUMA,
reinforcing our overall mission of becoming the most desirable Sportlifestyle
company. With Cobra Golf, PUMA will capitalize on the many opportunities in
the Golf category and upside potential ahead of us."

Based in Carlsbad, California, Cobra Golf was founded in 1973
and produced one of the first utility clubs, the Baffler, long before use of
such clubs became popular, manifesting Cobra Golf's hybrid leadership. This
leadership and innovation continues today with recent releases such as the
new ZL and S2 Drivers, as well as the Baffler Rail Hybrid. In 1996, Cobra
Golf was acquired by American Brands Inc. (later renamed Fortune Brands) and
has since then been managed together under the Acushnet Company umbrella with
its other golf brands.

With this acquisition the combination of Cobra and PUMA Golf
provides a competitive full range offering to become a better resource to its
account base, being now in the position to provide Golf equipment next to
footwear, apparel and accessories.

Pending regulatory approval, the effective date of the
acquisition of Cobra Golf is expected to be in the second quarter of 2010.
Financial terms of the transaction will not be disclosed.

Further information will be provided with the release of the
first quarter results 2010.

PUMA

PUMA is one of the world's leading sport lifestyle companies
that designs and develops footwear, apparel and accessories. It is committed
to working in ways that contribute to the world by supporting Creativity,
SAFE Sustainability and Peace, and by staying true to the principles of being
Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA
starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle
labels include categories such as Football, Running, Motorsports, Golf and
Sailing. Sport Fashion features collaborations with renowned designer labels
such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group
owns the brands PUMA and Tretorn. The company, which was founded in 1948,
distributes its products in more than 120 countries, employs more than 9,000
people worldwide and has headquarters in Herzogenaurach/Germany, Boston,
London and Hong Kong. For more information, please visit www.puma.com

Media Contacts: Ulf Santjer - Corporate Communications - PUMA AG - +49-9132-81-2489 -
ulf.santjer at puma.com; Katie Sheptyck - PUMA North America - +1-978-698-1295 -
katie.sheptyck at puma.com