PUMA(R) Launches new “Access all Areas” Motorsport Website to Celebrate 10th Anniversary in Racing

HERZOGENAURACH, Germany - Sportlifestyle Brand Marks Milestone With Fan Initiative

PUMA(R) this week launched its Access All Areas motorsport campaign in celebration of its 10th anniversary in elite motorsport. Capitalizing on professional associations with BMW Sauber F1, ING Renault F1, Red Bull Racing, Scuderia Ferrari and Scuderia Toro Rosso within Formula One, and Ducati in Moto GP and SBKs, the brand launched www.pumamotorsport.com as a central hub for news, opinions and experiences enabling fans to live the glamorous motorsport lifestyle first-hand.

Dubbed Access All Areas, the PUMA Motorsport website will give fans the opportunity to contribute editorially to the site, with some fans being given exclusive behind-the-scenes access at Grand Prix weekends to meet PUMA teams and drivers and report on their experiences.

Access All Areas will feature regular columns from Formula One driver Anthony Davidson and former driver David Coulthard. A comprehensive editorial team will provide news and opinion pieces as the motorsport seasons develop, and exclusive access to PUMA teams will form the basis of eye-opening features that spotlight the inner workings of elite racing.

PUMA has been designing and creating footwear and apparel for top teams and drivers since 1999. PUMA’s involvement in motorsport began with its partnership with Williams F1. Since then, PUMA has partnered with other key drivers and teams including Benetton, Arrows, Prost, BAR - Honda, ING Renault, Sauber Petronas, Jordan Ford, Minardi F1, Panasonic Toyota and Jaguar Racing. In the world of motorsport, PUMA has been there at every turn.

PUMA is also a valued partner of Ducati, Red Bull Racing and Scuderia Toro Rosso. In 2005, PUMA partnered with Scuderia Ferrari, the oldest, most respected and successful team in Formula One. Continually dedicated to innovation and design, PUMA meets the technological needs of the teams and drivers in an ever-demanding sport. These performance products have also been transformed into cult favorites within the consumer market in both lifestyle and fashion arenas.

PUMA is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com.

For European press enquiries, contact: Clara Mattioli Tel: +49-9132-81-2961 clara.mattioli@puma.com For International press enquiries, contact: Jenny Dong Tel: +1-617-488-1009 jenny.dong@puma.com PUMA

Source: PUMA

For European press enquiries, contact: Clara Mattioli, Tel: +49-9132-81-2961, clara.mattioli at puma.com; For International press enquiries, contact: Jenny Dong, Tel: +1-617-488-1009, jenny.dong at puma.com