Quality Boost is Needed to Match China's Car Demand

SHANGHAI, May 21, 2010 - The booming car market in China is setting new kinds of production
challenges, and they are not simply related to volume. Discerning Chinese
buyers are insisting on a boost to the build-quality of the vehicles they buy
in a highly competitive marketplace.

The right blend of man and machine in the Chinese context is the overall
theme of the first AMS China conference, to be held in Shanghai from 2-4
June. It is organised by Automotive Manufacturing Solutions magazine, the
global leader in coverage of the processes and equipment used in the world's
car production and assembly plants.

"I look forward to hearing benchmarking studies, best practices in
efficient manufacturing and discovering the best route to meeting the demands
of this exciting market," said John Buttermore, vice president of
manufacturing for GM's international operations, who will be speaking at the
conference.

The event will bring together both domestic and jv OEMs, and the
principal tier suppliers, with the providers of most of the technologies they
use.

Speaking alongside Buttermore from global OEMs will be executives like
Mario Hu, from the manufacturing division of Ford's Asia Pacific and Africa
region, and Wang Jianhua, director of utility engineering at Beijing Hyundai
Motor. They will be joined by their counterparts at domestic carmakers,
including Li Hong Wei, vice president of Dongfeng, Chen Jianwei, vice general
manager for production at Guangzhou Automobile, and Wan Nianyong,
vice-section chief for manufacturing at Chongqing Chang'an Automobile.

A much-valued aspect of similar conferences organised by AMS in Europe
and India is workshops on specific technologies. So delegates at the China
event will get detailed information on current practices from speakers
including YongJian Gai, who is press shop manager for the Jinan Truck
division of Sinotruk, the country's principal domestic heavy vehicle maker.

Illustrating possibilities for the future will be representatives of
technology suppliers, including Reiner Schmid, country president of paintshop
and production systems provider Durr, and Thorsten Kimpel from Trumpf Laser,
as well as materials specialists like Kjell Bengtsson of Uddeholm steels.

Finally, overall production management will be a key area for delegate
attention. Microsoft's worldwide director for automotive, Norbert Braendli,
is among the speakers, as are Matt Seltz, senior director for asset tracking
specialist Zebra Enterprise Solutions, and Edward Scott, who leads the
automotive segment for Rockwell Automation.

The first AMS China conference is attracting widespread attention among
automakers and tier suppliers, and is being supported by the China branch of
the Society of Automotive Engineers (SAE), the world's largest association of
its type. It is being held in the city which is currently hosting the World
Expo.

Extensive networking will be available to delegates, with an introductory
cocktail party on the evening before the event, and a mid-conference dinner,
all included in the delegate fee.

Attendees will also be able to see stand displays by key suppliers, a
time-effective way of gathering both contacts and the latest insights.
Displays will be by Gold sponsors Microsoft, Rockwell Automation, Uddeholm
Assab and Zebra Enterprise Solutions, by Silver sponsors ABB, Durr, Geico
Siemens and Trumpf, and by Bronze sponsors, AIDA, DVA, Pepperl & Fuchs,
Schneider Electric and Sick.

More information and register to attend at:
china.amsconferences.com

AMS activities are from Ultima Media Ltd, a provider of information in
print, online and at events dedicated to the global business-to-business
automotive industry. www.ultimamedia.com

    Contacts:

    Marketing Manager Elisabeth Quesseveur:
    elisabeth.quesseveur@ultimamedia.com +44-208-987-0902

    AMS Conference Chairman Simon Duval Smith:
    simon.duvalsmith@ultimamedia.com +44-208-098-0955

    AMS magazine Editor Julian Buckley: julian.buckley@ultimamedia.com
    +44(0)208-987-0979

Contacts: Marketing Manager Elisabeth Quesseveur: elisabeth.quesseveur at ultimamedia.com, +44-208-987-0902; AMS Conference Chairman Simon Duval Smith: simon.duvalsmith at ultimamedia.com, +44-208-098-0955; AMS magazine Editor Julian Buckley: julian.buckley at ultimamedia.com, +44(0)208-987-0979