QuestBack Sets New Benchmark for User Experience With the Launch of Major Feature Update

By Questback, PRNE
Sunday, October 30, 2011

OSLO, Norway, October 31, 2011 -

Today QuestBack, the European industry leader in Enterprise Feedback Management (EFM), launches a major feature update for the QuestBack EFM service, which is designed to help organisations gather, analyse and respond to business critical feedback. Based on ongoing feedback from users, and feedback from the User panel, QuestBack works continuously to improve and to add value to the users’ experience of the service.

Improved user experience

The update of QuestBack’s EFM service has introduced new features and has improved on the functionality of pre-existing ones, to create a modern and intuitive user experience.

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“With this launch, businesses can improve how they implement Enterprise Feedback Management, and the returns that they can expect. In particular, the advanced use of routing introduces a new level of flexibility and gives QuestBack users even better possibilities to ask the right questions to the right targets. This will help to greatly improve the quality of the collected data whilst saving time for both businesses and respondents. We also believe the brand new user interface will greatly enhance the user experience for our customers summarises,” QuestBack CEO Ivar Kroghrud.

User feedback:

“First impression is really good. Looks much more modern and user friendly!”
- Karianne Gulliksen, Otra Norge AS (User panel member)

 It is more user friendly and intuitive, with clearer layout and more obvious buttons to press!
- Louise Cardno, NHS Education for Scotland (User panel member)

QuestBack will host webinars to go through the highlights of the new features and functionality, sign up:
30 minutes webinar to see the news and changes October 31st
30 minutes webinar to see the news and changes November 2nd
30 minutes webinar to see the news and changes November 3rd

The product will be offered as part of the subscription to all new and existing QuestBack customers in all 17 QuestBack global markets.

About QuestBack
QuestBack Group is a world leading Enterprise Feedback Management vendor. QuestBack provides online survey solutions, panel solutions and social CRM solutions - web-based services for relationship development through the collection, analysis, and follow-up of business critical information. The company is headquartered in Oslo, Norway with subsidiaries in 7 countries and offices in a total of 17 countries, and serves over 5,000 customers across all sectors and industries, including Volvo, Ernst & Young, Coca-Cola, Microsoft and Bosch.

Lovenskiolds gate 26, 0260 Oslo, Norway, Tel: +47-21-02-70-70, Fax: +47-21-02-70-71; Press contact: Daniel Vadet Hansen (CMO), Tel: +47-98-22-17-47, daniel at

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