Retailer Brings a Slice of the Big Apple to Natural Beauty Conscious Brits

NEW YORK, June 23, 2011 -

New York City based retailer, Gotham Beauty, today announced it
is kicking off an aggressive expansion plan with the opening of
three stores in the UK, the first of which will open in Kent in
November 2011.

Stocking a carefully edited collection of the best in natural
and organic cosmetics, skincare, fragrance and bath and body
products, Gotham Beauty has developed a reputation as the go-to
authority for the natural beauty conscious.

The UK store openings will be the first foray into traditional
High Street retailing for the brand. Each store will provide an
authentic New York shopping experience taking influence from iconic
New York neighbourhoods.

Commenting on the plans, Founder and CEO of Gotham Beauty,
Richard Annington, said: “There is a definite shift in peoples
beauty regimens. Now more than ever, we are aware of the many
harmful ingredients in our beauty and personal care products.

“With Gotham Beauty opening stores in the UK, our customers will
be able to experience first hand the quality and efficacy of a
broad selection of our completely natural, organic and ethically
sourced products and see that there are alternatives.”

Gotham Beauty is partnering with acclaimed San Diego based
Re+hab Retail Design to deliver a contemporary New York shopping
experience.

ABOUT

Gotham Beauty is New York’s go-to destination for the natural
beauty conscious. Currently Gotham Beauty trades on line via href="gothambeauty.com/">gothambeauty.com which serves
North America and href="gothambeauty.co.uk/">gothambeauty.co.uk which
serves the UK and Europe.

Launched in 2011, Gotham Beauty provides customers a truly
natural shopping experience, presenting a carefully edited
collection of cosmetics, skincare, bath & body and fragrance
products which are free from harmful ingredients such as Sodium
Lauryl Sulphate, Parabens and synthetic fragrances.

NOTES TO EDITORS

For further information, please contact our Media Relations
team

Telephone: +1-(212)-653-9729
Email: href="mailto:media@gothambeauty.com">media@gothambeauty.com

Brittany Pizzuta, +1-212-653-9729, media at gothambeauty.com