Saffron Digital and Widevine Collaborate on Connected TV, Android and Apple Solutions

By Saffron Digital, PRNE
Wednesday, August 4, 2010

Widevine's Adaptive Streaming and DRM Provides Enhanced Quality and Reach to Saffron Digital Video Solutions

LONDON, August 5, 2010 - Saffron Digital, the leading global video delivery platform company, is
working with digital media solutions provider Widevine to extend its support
for Connected TV services that are adopting Widevine, and also to develop
further its solutions for Apple and Android devices.

Widevine's video optimisation and DRM is being integrated into Saffron
Locker, Saffron Digital's comprehensive DRM service which enables various
DRMs to be inter-operable. Using Saffron Locker, content can easily be
authorised for use on multiple devices.

Saffron and Widevine's partnership is an acknowledgement from Saffron
Digital that Widevine is now a dominant force in the digital entertainment
industry and believe that both offerings complement each other well.

The addition of Widevine to Saffron Digital's domain-based DRM ecosystem
further enhances the companies' capabilities in supporting Connected TVs,
Android, Apple and RIM based devices. Saffron Digital works with the main OEM
and CE manufacturers, directly with movie studios, and increasingly with
retailers, proactively facilitating the provision of their services across
digital platforms.

"Our domain-based DRM technology is at the heart of our 'one copy, any
device' philosophy," says Shashi Fernando, CEO of Saffron Digital. "We are
committed to enabling users to play content securely across multiple devices
from different manufacturers and this partnership with Widevine takes us
significantly closer to that goal."

The Widevine platform is deployed by major Internet content services and
large cable, satellite and telecommunication companies launching over-the-top
and TV Everywhere strategies. The company's software platform optimises the
entertainment experience for content delivered over any network to any
device. The solution is natively supported in nearly all major brands and
types of network connected consumer electronics including televisions,
Blu-ray players, mobile devices, gaming systems and more.

"Widevine is excited to add Saffron Digital to our list of entertainment
ecosystem partners," says Brian Baker, CEO, of Widevine Technologies.
"Widevine is dedicated to providing consumers with the highest quality video
experience possible on every device: our partnership with Saffron extends our
reach to new entertainment services."

About Saffron Digital

Saffron Digital is a global video delivery platform company, whose
products and services are live in 22 countries and 14 languages. Its
proprietary technologies, which include the ability to support multi-device
video delivery, superfast encoding and Domain Based DRM, have been integrated
into products by clients including Nokia, Sony Ericsson, LG and Samsung, as
well as services for Sony Pictures, Paramount, 20th Century Fox, Sky, T
Mobile and Vodafone.

Recently, Saffron Digital was named as one of Europe's Top 50 fastest
growing digital media companies in the Media Momentum Awards 2010. In the
last two years Saffron Digital has won a Gold Award for Best Product
Technology & Innovation in Visiongain's Mobile Entertainment Awards 2008, and
was named Best Video and TV Service Provider in Mobile Entertainment 2009
awards. The company was also named as one of the UK's top 100 technology and
media companies in the Tech Media Invest Top 100 List in 2009.

About Widevine

Widevine provides digital media solutions for the delivery of digital
entertainment to any device. Hundreds of service providers use Widevine's
multiplatform DRM and video optimisation solutions for securing high quality
video and audio. Today, millions of consumers enjoy digital entertainment
secured and optimised by Widevine on retail consumer electronics devices and
legacy STBs from all major consumer brands. With over 60 patents Widevine is
an industry leader and innovator of content protection and video optimisation
technologies.

Widevine is a privately held corporation headquartered in Seattle, WA,
funded by Constellation Ventures, Cisco Systems, Charter Ventures, Dai Nippon
Printing Co., Ltd. (DNP), Pacesetter Capital Group, The Phoenix Partners,
TELUS (NYSE: TU) and VantagePoint Venture Partners.

Press web site: www.bastion.co.uk

Saffron Digital web site: www.saffrondigital.com

For more information, please contact Dean Barrett or Christina Erskine at Bastion Ltd., 32-38 Saffron Hill, London, EC1N 8FH, United Kingdom. Tel: +44(0)20-7421-7600, Email: firstname at bastion.co.uk

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