Samsung and deCarta Jointly Announce Location-Enabled Applications on bada Smartphone Platform

deCarta's Geospatial Platform Provides bada Developers Easy Access to Sophisticated Geospatial Services

LONDON, December 9 - deCarta, the leading supplier of software and services for the
Location-Based Services (LBS) industry, today announced its partnership with
Samsung Electronics to provide developers with market leading location
geoservices on the new bada smartphone platform. Samsung bada enables
developers to create applications for the next generation of mobile devices
from Samsung. Through the partnership with deCarta, developers will be able
to add maps, location-based search and routing instructions to any
application designed for bada-enabled mobile phones. Consumers will benefit
from the variety of location-powered applications - available in the Samsung
Application Store in the first half of 2010.

(Photo: www.newscom.com/cgi-bin/prnh/20091209/370461 )

The agreement between Samsung and deCarta was announced by both companies
at the Samsung bada launch ceremony in London.

Under the agreement, application developers on the Samsung bada platform
will have access to deCarta's simple Application Programming Interfaces
(APIs) that invoke a complete set of geospatial services such as maps, mobile
local search, vehicle and pedestrian routing, geocoding and reverse geocoding
with minimal development time. These services are built on deCarta's
high-volume Hosted Web Services (HWS) geospatial platform. Developers can
take advantage of a carrier-grade hosting environment to provide outstanding
reliability and uptime. These services will be provided at no cost to
developers.

"deCarta is excited to be providing the location component of Samsung's
bada eco-system," said J. Kim Fennell, President and CEO of deCarta. "Because
deCarta's technology simplifies the task of integrating maps and
location-based search into applications, developers can build even more
compelling applications, and Samsung customers will benefit from a new class
of location-enabled applications."

Dr Ho Soo Lee, Executive Vice President and Head of Medial Solution
Center at Samsung Electronics said, "We are proud to partner with deCarta -
the premier independent LBS platform - to enable developers to create world
class location-enabled applications. LBS is now one of the fastest growing
sectors in mobile applications and we believe it is a vital component for
bada."

The bada platform will be available for developers from December 2009.
bada developers can visit developer.bada.com to get access to all the
development tools and support.

www.decarta.com

www.samsung.com

deCarta Contact: Michele Zipse (US), Manager, Marketing Communications, deCarta, Tel: +1-415-398-0580, Email: mzipse at decarta.com; PR Contact: Amanda Slayton-Joslin/Charlotte Priest, Honcho PR, +44(0)7774-601059, Email: amanda at honchopr.com, charlotte at honchopr.com