Santo Andre Named Brazil's Flirtiest City: Study

It Tops Brazil's First "National Flirtation League", Ahead of Desterro, Campinas and Sao Bernardo do Campo

LONDON, March 30, 2011 - Santo Andre is today named "Brazil's flirtiest city" by the compilers of
the largest ever study of online flirting.

Desterro ranks second, while Campinas and Sao Bernardo do Campo rank
third equal in Brazil's first "National Flirtation League" - compiled by
Badoo.com (www.badoo.com), the world's largest social networking site
for meeting new people, with over 112 million users chatting and flirting in
180 countries across the world.

Rio de Janeiro, São Paulo and Brasilia all fail to rank among Brazil's 20
flirtiest cities.

Badoo's flirtation league ranks Brazil's cities by the number of online
chats/flirtations initiated per month by the average Badoo user in each. The
results for Brazil are part of a larger global study, analysing 12 million
flirtatious contacts made during a month on Badoo.

"This is a proud day for Santo Andre", says Lloyd Price, Badoo's Director
of Marketing. "When it comes to flirting, Santo Andre is no longer in the
shadow of São Paulo."

It is also a new cause for celebration for a city whose previous claims
to fame included being the place where Pele scored his first professional
goal.

The average Badoo user in Santo Andre initiates 15.3 online flirtations
per month.

This is slightly more than in Desterro (15.1), in second place, but far
more than in either Rio (12.4) or São Paulo (11.3).

Badoo users in even the flirtiest Brazilian cities, however, cannot match
those in Athens, the world's flirtiest city, where the average Badoo user
initiates 25.7 flirtations per month.

Badoo users in Santo Andre also flirt less than those in, for example,
Montevideo (21.9), Buenos Airies (16.3) or Santiago (15.5).

Brazil, however, does top one important world league - as the country
where Badoo has more users than anywhere else.

BRAZIL'S 10 FLIRTIEST CITIES

    RANK         CITY                    SCORE*
    1            Santo Andre             15.3
    2            Desterro                15.1
    3=           Sao Bernardo do Campo   14.4
    3=           Campinas                14.4
    5=           Santos                  14.3
    5=           Canoas                  14.3
    5=           Osasco                  14.3
    8=           Sao Jose dos Campos     14.1
    8=           Uberlandia              14.1
    10           Porto Alegre            14.0

THE WORLD'S THREE FLIRTIEST CITIES

    RANK   CITY                 SCORE*
    1      Athens               25.7
    2      Moscow               25.5
    3      Kuwait City          25.4

* Key: shows number of flirtations initiated monthly by average Badoo
user there.

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CONTACT: info at thorburnmedia.co.uk, mick at thorburnmedia.co.uk, T: +44-7961-033615