Savoo Discovers 70% of UK Will Keep the True Cost of Christmas Presents to Themselves

LONDON, November 9, 2010 - Christmas might be the season of good will to all men, but when it comes
to our buying and giving of presents things aren't quite as transparent as we
might think, according to research conducted by Savoo.co.uk, (
www.savoo.co.uk/) the voucher code website for savvy shoppers.

70% of those polled said they hid the true cost of the presents they buy
for friends and family - buying items online at a discount, but claiming that
they pay full price if asked - meaning we really are a bunch of secretive
Santas this Christmas.

When it comes to spotting a bargain it's women who have the eye and the
patience with almost 50% of female shoppers saying they checked for any store
discounts online to get a better price. The same can't be said for the men
though; over a quarter of men said they wouldn't bother checking, buy the
item anyway and end up spending more than they had budgeted.

Whilst Christmas might have an element of duplicity, the good news is
those receiving gifts don't care about how much they cost with almost 60%
(58.8%) saying it's the thought that counts. In a boost to Merseyside,
Liverpudlians are the least price obsessed with 65.2% of Scousers saying they
didn't care how much people spend on them whilst just across the border in
Cardiff things were different with less than half (47%) taking the same
attitude.

Simon Bird, Director of Retail Partnerships, Savoo.co.uk said: "With so
many people struggling financially at the moment, it's interesting to see the
measures people take to make Christmas less painful and more affordable.
Being a savvy shopper and using discount vouchers (www.savoo.co.uk/)
where possible is nothing to be ashamed about - why spend extra when you
don't have to?"

Savoo.co.uk is the UK's only voucher code and discount site to only
publish 'live' deals, meaning everything visible on the site is available to
buy and has not expired. Current Christmas vouchers (
www.savoo.co.uk/c-Christmas-vouchers.html) available include GBP15 off
purchases over GBP150 at Halfords, 20% off all computer games orders at the
EA Store and a 10% discount on Red Letter Days' experiences.

For more information or to ask Savoo Answers a question, visit
www.savoo.co.uk

Pete Goold - info@punchcomms.com - +44(0)1858-411-600

Pete Goold - info at punchcomms.com - +44(0)1858-411-600