Say Hello to Summer at House of Fraser

House of Fraser Launches New Summer Collections in Store and Online

LONDON, May 17, 2011 - As the UK welcomes the warmer weather, department store House of Fraser
launches the summer collections in store and online, with a stylish selection
of warm-weather women's and men's fashion, (
www.houseoffraser.co.uk/Menswear/02,default,sc.html) bright interiors
and exciting new brand launches.

The store's latest range of women's clothing includes vibrant swimwear,
elegantly patterned women's maxi dresses and essential separates that are
ideal for a well-earned getaway and stress-free dressing throughout the
warmer months. From black tie to barbecue, there's something to suit all
occasions, with a variety of trends that will work from season to season.

Deliciously bright, the Hot House trend provides a vibrant take on summer
dressing, with abstract technicolor prints and sherbet shades taking centre
stage. Designs are bolder than ever; citrus hues, kaleidoscopic patterns and
glittering accents enliven quirky all-in-ones, statement holidaywear and
pretty dresses. (
www.houseoffraser.co.uk/women%27s+designer+dresses/301,default,sc.html
)

White Out provides a stylish contrast to the dramatic aesthetic of Hot
House; the calm confidence of white alongside understated embellishments
creates a women's clothing collection that exudes breezy sophistication. The
epitome of laid-back chic, it evokes the feeling of relaxed summer days,
while offering an effortlessly glamorous approach to day and eveningwear.

From the timeless clean-cut lines of French Riviera to the understated
chic of basic neutrals, menswear is stepping out of the shade and into the
sunshine for Spring/Summer 2011. Gentlemen that desire a smart yet summery
look will fall for the light palette of Natural Selection. White, cream and
tan provide endless possibilities. The new nautical trend, French Riviera
combines classic red, white and navy in easy-to-wear tops and tees worn with
casual chinos and boat shoes. This key summer story returns year after year,
with boat club classics and sailor details, making a welcome addition to any
man's wardrobe.

Label lovers will find a selection of exciting new brands in store. H.E,
Mango's menswear line has launched with an array of versatile pieces,
together with Without Prejudice and JC Rags, a chic Dutch brand that offers a
wonderfully uncomplicated approach to men's clothing. And for women,
must-have denim label J Brand introduces new designs into its renowned
women's jeans collection, and Bolongaro Trevor's quirky printed dresses will
satisfy the fashionista's appetite for luxury.

Summer is finally here, and what better way to celebrate than with a
seasonal wardrobe refresh? From formal attire to faithful basics, House of
Fraser invites you to discover the perfect ensemble this summertime.

Available in store and online at houseoffraser.co.uk.

About House of Fraser:

House of Fraser is a department store group with 61 enviable
locations across the UK and Ireland. As one of the best known names on the
high street, House of Fraser has presented customers with an unrivalled
nationwide department store for 160 years. The company was acquired by the
Highland consortium in November 2006 marking the beginning of an exciting new
chapter in its history. The group has annual sales in excess of GBP1.25bn and
employs 6,500 House of Fraser staff and 10,000 concession staff through 5
million sq ft of selling space. Customers can shop at House of Fraser from
www.houseoffraser.co.uk

For further information please contact: Aaron Foster, Fashion Press Officer, afoster at hof.co.uk / Tel: +44(0)20-7003-4648; Deborah Rush, Junior Press Officer, drush at hof.co.uk / Tel:
+44(0)20-7003-4656; Gayle Griffith, Assistant Press Officer, gaylegriffith at hof.co.uk / Tel: +44(0)20-7003-4649