Budweiser Gives Fans Worldwide a Shot at the Big TimeBy Anheuser-busch Inbev, PRNE
Sunday, May 15, 2011
Produced by Six-Time Emmy Award Winner Evan Weinstein, Bud United presents: The Big Time Will Fulfill Dreams and Make History
BRUSSELS, May 16, 2011 - Step aside ballroom dancers, jungle survivors and cake decorators.
Building on the success of Bud United: Bud House, the ground breaking online
reality show during the 2010 FIFA World Cup(TM), Budweiser is now taking the
concept to the next level. Bud United presents: The Big Time is the reality
show everyone will want to star in - a global program that will fulfill young
adults' dreams from racing professional racecar drivers and suiting up for a
global soccer powerhouse to pitching for a professional baseball team or even
walking the catwalk alongside legendary supermodels. Not only will fans have
the chance to live their Big Time dreams, Budweiser has also enlisted stars
and star teams to coach and mentor fans as they get their shot at the Big
Cast via Budweiser's social media sites, including Facebook and Renren,
Bud United presents: The Big Time will give millions of people from around
the globe the chance to participate in an once-in-a-lifetime opportunity to
make their Big Time dreams come true, and, for some lucky winners, to star in
the show, be mentored by their heroes and change their lives forever.
A creative team led by @radical.media, an Emmy and Academy Award winning
global entertainment company creating some of the world's most innovative
content, and Co-Executive Producer of The Amazing Race and six-time Emmy
Award winner, Evan Weinstein, are partnering with Budweiser to produce the
show, which will be distributed globally by FremantleMedia Enterprises.
"Talk about a dream project," said Chris Burggraeve, Chief Marketing
Officer of Anheuser-Busch InBev. "We want to leverage Budweiser's
unparalleled access to international sports, entertainment and lifestyle
assets to give our fans around the world the shot of a lifetime. Working with
our partners, @radical.media and reality TV guru Evan Weinstein, we'll bring
Big Time dreams to life on an unprecedented global stage."
Jason Warner, Global Vice President for Budweiser, added, "In 2010, we
introduced Bud United, a proprietary global experiential platform connecting
consumers' passion points with the brand. As official sponsor of the 2010
FIFA World Cup(TM) we connected with consumers on their number one passion
point - football - through Bud United: Bud House. Fans around the world loved
the concept, so in 2011, we're going bigger and better, engaging consumers
across multiple passion points and bringing their Big Time dreams to life.
Whether someone is passionate about music, football, cooking or car racing,
Budweiser is giving fans a shot to make it big, and supporting them on their
journey with expert advice from celebrity mentors."
Individuals from all over the world - regardless of their location - have
the opportunity to be selected for the global show by submitting a casting
application online from May 16th until June 29th at
www.Facebook.com/BudUnited or in China at
Based on the casting videos, Budweiser fans will be selected to take part
in the global show. Four passionate fans from around the globe will be chosen
to compete for their shot at the Big Time in their dream scenario. Each
episode will focus on a different Big Time dream, such as becoming a Big Time
racecar driver with the help of Kevin Harvick or taking to the kitchen of an
award-winning Las Vegas restaurant with the help of celebrity chef Hubert
Keller. A special episode will see participants from around the world come
together to bring AB InBev's dream to be the Best Beer Company in a Better
World to life via Budweiser.
"I love this concept," Weinstein said. "Watching everyday people from
around the world score a once-in-a-lifetime shot to achieve their dreams.
That kind of passion and drama will get viewers around the globe cheering."
Dream fulfillment - via Bud United presents: The Big Time - will not be
limited to the individuals selected to appear on the show. Additional
Budweiser fans will have an opportunity to get a taste of The Big Time
through local market events and interactive online content.
Budweiser is giving consumers a shot at the Big Time, the rest is up to
you. For more information about Bud United presents: The Big Time, or to
submit an application to appear on the show, visit Budweiser's Facebook page
About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based
in Leuven, Belgium, with an American Depositary Receipt secondary listing on
the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and
one of the world's top five consumer products companies. A true
consumer-centric, sales driven organization, AB InBev manages a portfolio of
well over 200 beer brands that includes global flagship brands Budweiser(R),
Stella Artois(R) and Beck's(R), fast growing multi-country brands like
Leffe(R) and Hoegaarden(R), and strong "local champions" such as Bud
Light(R), Skol(R), Brahma(R), Quilmes(R), Michelob(R), Harbin(R), Sedrin(R),
Klinskoye(R), Sibirskaya Korona(R), Chernigivske(R), and Jupiler(R), among
others. In addition, the company owns a 50 percent equity interest in the
operating subsidiary of Grupo Modelo, Mexico's leading brewer and owner of
the global Corona(R) brand. AB InBev's dedication to heritage and quality is
rooted in brewing traditions that originate from the Den Hoorn brewery in
Leuven, Belgium, dating back to 1366 and the pioneering spirit of the
Anheuser & Co brewery, which traces its origins back to 1852 in St. Louis,
USA. Geographically diversified with a balanced exposure to developed and
developing markets, AB InBev leverages the collective strengths of its
approximately 114 000 employees based in operations in 23 countries across
the world. The company strives to be the Best Beer Company in a Better World.
In 2010, AB InBev realized 36.3 billion US dollar revenue. For more
information, please visit: www.ab-inbev.com.
Our Dream: To be the Best Beer Company in a Better World
Through our commitment to be the Best Beer Company in a Better World,
Anheuser-Busch InBev is the beer industry leader in social responsibility
initiatives, ranking as the No. 1 brewer in social responsibility in FORTUNE
Magazine's "World's Most Admired" beverage companies' list. Our Better World
efforts focus on three pillars: promoting responsible drinking; protecting
the environment; and giving back to the communities in which we live and
work. Around the world, we develop and implement social responsibility
programs and campaigns in partnership with parents, government officials,
community organizations, retailers and others. From promoting responsible
drinking messages on some of the world's most watched television programming,
to turning coconut husks into renewable energy to fuel our breweries, to
volunteering in the community, Anheuser-Busch InBev and its employees are
committed to making a difference.
Meredith Brengle, +1-314-552-6781, mbrengle at webershandwick.com, for Anheuser-Busch InBev
Tags: Anheuser-busch Inbev, belgium, Brussels, May 16