Selena Gomez Marks the Launch of Disney Channel HD

LONDON, July 6, 2011 -

- Wizards of Waverly Place Star Performs Exclusive
Music gig for Disney Channel HD
Selena Gomez, teen starlet of Disney Channel’s Wizards of
Waverly Place and pop princess, today (6th July 2011)
celebrated the launch of Disney Channel HD by performing an
intimate gig at a London venue that was filmed exclusively for
Disney Pop Stop*, brand new music shorts, which will
premiere on the new HD channel.

The award-winning number one kids’ channel for children 6 to 14 is
set to launch in stunning high-definition on Sky from 16th
September 2011, strengthening the HD offering across Disney
Channels UK.

Selena Gomez, renowned worldwide for her role as Alex Russo in
Wizards of Waverly Place, and her music success, helped
Disney Channels celebrate the news at its Summer & Autumn 2011
Media Showcase where she performed hit song Who Says and new
single Love You Like A Love Song. The teen sensation is
currently in the UK with her band The Scene to promote their third
album, When The Sun Goes Down, which was released on 4th
July, and season 4 of Wizards of Waverly Place.

A high-definition simulcast of Disney Channel will be available on
the Sky platform from 16th September throughout the UK and Republic
of Ireland, bolstering the HD proposition for the Disney Channel
multiplex, which launched Disney XD HD in October 2010 and Disney
Cinemagic HD in December 2008.

Disney Channel’s new music filled shorts, Disney Pop Stop,
will focus on a different artist each episode, whilst giving fans
the lowdown on their music stars and an insight into their musical
influences along with an exclusive performance.

Disney Channel HD will premiere high definition versions of its
most popular live-action and animation programmes including Good
Luck Charlie, Shake It Up and Fish Hooks, as well as its
tailor-made movies like the soon to air Lemonade Mouth,
which has taken the U.S. by storm.

Boel Ferguson, General Manager, Disney Channels UK & Ireland
who announced the news at the Disney Channels’ Summer & Autumn
2011 Media Showcase says: “HD is the ultimate standard for
broadcasting and we are now bringing the excitement of HD to Disney
Channel, the number one pay TV kids’ channel in the UK. We are
delighted to be able to announce this news with the channel’s
biggest star, Selena Gomez, and look forward to kids across the
country tuning in to our strongest ever line up of new
programming.”

Hilary Perchard, Director of Product Management, BSkyB, adds: “We
already offer our customers the choice of more than 50 HD channels
- by far the best selection in the UK - and are pleased that we’ll
soon be adding Disney Channel HD to that list. It is a brand that
resonates with parents and kids alike, and now Sky customers can
look forward to enjoying all these great shows in stunning
high-definition.”

Core programmes such as Good Luck Charlie and Shake It
Up have fuelled Disney Channel’s success, rapidly becoming
staple favourites alongside more established hit shows such as
The Suite Life On Deck and Hannah Montana‘s
final episode, which reached an average audience of over half a
million kids. Since the premiere of the fourth season on 25th April
2011, Wizards of Waverley Place has reached over four
million people, with its premiere episode pulling in over 400,000
viewers.

*Disney Pop Stop is currently a working title

For further information, please contact: Charlotte Scott, Disney Channels, Charlotte.scott at disney.com, +44(0)20-8636-2054; Matt Beake, Corporate Communications Manager, BSkyB, +44(0)207-032-2895