Service-now.com Launches Knowledge EMEA User Conference

Company's first EMEA user conference to deliver a CIO Forum, ITSM training and community building to a rapidly growing European customer base

LONDON, August 27, 2010 - Service-now.com, the creator of modern software-as-a-service (SaaS) for
IT service management, today announced the inaugural Knowledge10 EMEA
conference to be held at Riverbank Park Plaza Hotel, London from Sept. 13 -
15. The event, the first of its kind to be held in Europe, follows the
success of the Service-now.com's fourth annual Knowledge10 user conference in
San Diego earlier this year which sold out while attracting more than 500 IT
professionals.

    (Logo: photos.prnewswire.com/prnh/20100727/SNCLOGO)
    (Logo: www.newscom.com/cgi-bin/prnh/20100727/SNCLOGO)

Knowledge10 EMEA conference keynotes will be led by Fred Luddy,
Service-now.com founder and CEO, Victor Jachens of Japan Tobacco
International, Peter Simmons of Centrica, and Reinoud Maartens of CERN.
Unique to Knowledge10 EMEA, Service-now.com will host EMEA IT executives at
an invite-only CIO Forum to discuss the transformation of legacy IT through
technology that helps fuel business growth and increase IT value.

The Service-now.com Knowledge user conferences are a must-attend event
for professionals dedicated to solving the challenges of IT service using
modern technology and real-world IT process. Delegates will find new ways to
get even more value from the Service-now.com platform with labs and hands-on
training, a sneak peak at the Service-now.com Fall10 release, one-on-one
meetings with Service-now.com developers, executives and customer care
representatives. There will be numerous networking opportunities with
Service-now.com and ITSM industry professionals.

Early Knowledge10 registrants can register for complimentary
pre-conference training and courses, including Service-now.com administrator
training and an ITIL v3 course, offered on Monday, Sept. 13.

The conference caters to all types of attendees with three distinct
tracks for management, technical and development professionals. New sessions
and labs at this year's conference will demonstrate and discuss:

    - Service portfolio and availability management
    - Project and portfolio management
    - Social IT service
    - IT financial and cost management
    - Field service automation
    - Runbook and cloud service automation
    - Knowledge centered support
    - The Service-now.com application security model

Chris Gomersall, Service-now.com VP of EMEA, said, "Europe continues to
set the agenda for exceptional IT service management and Knowledge10 EMEA
will bring smart IT leaders together to define the next generation of ITSM.
This once-a-year event will provide unprecedented insight into elegant
technology and real-world IT process while helping to create a first-rate
user community."

Knowledge10 EMEA is sponsored by Service-now.com partners Fujitsu,
Innovise, Partners in IT, Service Management-Plus, and TeamUltra.

Earlier this year, Knowledge10 in San Diego sold out. Register now for
Knowledge10 EMEA at
info.service-now.com/content/EMEA_Knowledge10-Register. The conference
Twitter and Flickr hashtag is #know10.

About Service-now.com

The Service-now.com enterprise IT service management platform combines
ITIL v3 process support and SaaS delivery to provide flexible, intuitive and
self-managing applications. Founded in 2004, Service-now.com uses a new
business model and modern technologies to disrupt the status quo. According
to the 2010 Inc. 500 list, Service-now.com is the fastest-growing IT
management software company. For more information, please visit
www.service-now.com/ or blog.service-now.com.

Rhett Glauser of Service-now.com, +1-760-487-8230, rhett.glauser at service-now.com, Twitter: at rglauser; or Martin Brindley of DMG Europe, +44 1256 807360, snc at daviesmurphy.com, Twitter: at dmgeurope, for Service-now.com