Shopbop.com Announces Shopbop Global

Initiative is Part of Retailer's Mission to Provide Unparalleled International Service

MADISON, Wisconsin, September 1, 2010 - Women's web-based fashion retailer Shopbop.com (www.shopbop.com/)
launches Shopbop Global: a free service that enables customers outside of the
US to prepay import fees at checkout, ensuring faster, easier delivery. Last
year, Shopbop introduced free worldwide shipping in three days or less. Both
initiatives are part of the ten-year-old online boutique's commitment to
serving its customers worldwide.

"We've seen overwhelming growth in our global customer base as women around
the world turn to us for the latest fashion from established and
up-and-coming designers," says Shopbop Head of International Marketing, Karen
Grajwer. "We're thrilled to bring her this upgrade in service and will
continue to seek new ways to improve her shopping experience."

Based in Madison, WI, Shopbop.com is a leading online shopping destination for
fashion-forward women around the world. Carrying everything a woman needs for
her wardrobe from trendy black handbags
(www.shopbop.com/bags-black-handbags/br/v=1/2534374302121072.htm?all)
and designer flats
(www.shopbop.com/shoes-flats/br/v=1/2534374302112436.htm?all) to
sweater dresses
(www.shopbop.com/dresses-sweater/br/v=1/2534374302063652.htm?all)
and jeggings
(www.shopbop.com/clothes-denim-leggings/br/v=1/2534374302166520.htm?all),
Shopbop offers a comprehensive collection of designer apparel and accessories
to suit every style (www.shopbop.com/ci/3/lp/shopby-shopyourstyle.html)
and occasion (www.shopbop.com/ci/3/lp/shopby-occasions.html).
Shopbop.com offers over three-hundred top designer labels including JNBY
(www.shopbop.com/designer-index-jnby/br/v=1/2534374302176279.htm?all) ,
3.1 Phillip Lim
(www.shopbop.com/designer-index-31-phillip-lim/br/v=1/2534374302175078.htm?all),
H by Hudson
(www.shopbop.com/designer-index-hudson/br/v=1/2534374302175578.htm?all),
Winter Kate
(www.shopbop.com/winter-kate/br/v=1/2534374302170978.htm?all), By
Malene Birger
(www.shopbop.com/designer-index-malene-birger/br/v=1/2534374302176199.htm?all),
Alexander Wang
(www.shopbop.com/alexander-wang/br/v=1/2534374302050950.htm), Vince
(www.shopbop.com/vince/br/v=1/2534374302023887.htm), Current/Elliott
(www.shopbop.com/current-elliott/br/v=1/2534374302104951.htm?all),
Juicy Couture (www.shopbop.com/juicy-couture/br/v=1/2534374302023785.htm),
and J Brand (www.shopbop.com/brand/br/v=1/2534374302031296.htm).
Shopbop.com is a subsidiary of (AMZN) Amazon.com

Alle Fister of Bollare, +1-310-246-0983, alle at bollare.com, for Shopbop.com