Siano Unveils Newest Multi-Standard Mobile TV Chip

NETANYA, Israel -

- SMS1230 Presents Unparalleled Performance for DVB-T, ISDB-T, T-DMB, DAB - and FM Radio

Siano Mobile Silicon (www.siano-ms.com), a leading global Mobile Digital TV (MDTV) chip maker, announced today the launch of a new multi- Standard mobile TV receiver chip, the SMS1230. The SMS1230 supports the major Global broadcast mobile TV standards of DVB-T, T-DMB, and ISDB-T, and, in addition, digital radio (DAB/+) and FM Radio. The new receiver chip, exhibiting the best performance in the mobile TV market, is the high-end member of Siano’s multi-standard MDTV receiver chip family, which includes also the SMS1150, SMS1130, and the low cost SMS1140, launched earlier this year.

The SMS1230 is a highly integrated, all-CMOS single chip receiver designed for high-end reception of mobile digital TV and radio, at low power consumption.

Exceeding by far the performance requirements of technical specifications such as NORDIG and MBRAI, the SMS1230 has several unique features. Siano’s SMS1230 enables reception of DVB-T at speeds of 200 Km/hour; In ISDB-T (deployed in Japan and Brazil); it exhibits extremely high immunity to analog and digital interfering signal. In addition, it supports digital radio - DAB and DAB+ technologies as well as analog FM radio. A combination of two SMS1230 units operating in harmony supports antenna diversity, which further increases the reception performance.

Alon Ironi, CEO of Siano, commented, “Siano’s new high-end SMS1230 is targeting customers that are pursuing top-notch DTV reception performance - reception in extremely tough conditions such as vast distances from the nearest broadcasting tower, or in the presence of very strong interfering signals, or while commuting by car or by train at very high speeds.”

“Today Siano has different types of customers with varied classes of mobile devices,” said Ronen Jashek, Siano’s VP Marketing; “With the wide range of Siano’s product offering for multi-standard digital TV and radio, we have effective solutions ranging from very low cost USB-TV sticks on one hand, to luxurious, portable TV or car-TV devices on the other hand - as well as everything in between.”

The SMS1230 is currently available in sample quantities, while mass volumes will be available starting November this year.

About Siano Mobile Silicon

Siano Mobile Silicon provides integrated silicon receiver and antenna chips for the mobile digital TV (MDTV) market. Tailored specifically for handheld and mobile devices, the company’s multi-standard solutions combine high performance with extremely low power and ease-of-design. Siano’s products are already shipped in mobile and portable devices all over the world and the company has built a vast customer base including tier-1 PC and mobile handset manufacturers. Registered in the USA, Siano has offices in China, Taiwan, South Korea, Israel and the USA.

For additional information on Siano Mobile Silicon’s solutions, please visit: www.siano-ms.com.

Siano Press contact: Hagit Timor / Jason Silberman Koteret Public Relations Tel: +972-54-535-9955 Email: hagitt@siano-ms.com; jason_s@koteret.com

Source: Siano Mobile Silicon

Siano Press contact: Hagit Timor / Jason Silberman, Koteret Public Relations,Tel: +972-54-535-9955, Email: hagitt at siano-ms.com; jason_s at koteret.com