Siegel+Gale Wins Gold for Best Rebrand at Transform Awards

LONDON, March 16, 2010 - Global strategic branding firm Siegel+Gale (www.siegelgale.com)
received two gold awards from the UK's prestigious Transform Awards 2010 in
recognition for its rebrand of the International Islamic Trade Finance
Corporation (ITFC) (www.siegelgale.com/work).

(Logo: www.newscom.com/cgi-bin/prnh/20100120/NY40758 )

Siegel+Gale's work for ITFC-an independent entity within the Islamic
Development Bank Group-received one gold award for best corporate rebrand for
a spinoff/new company and one gold award for best rebrand from a
not-for-profit organisation.

From strategy and positioning to corporate identity design and internal
brand alignment, Siegel+Gale helped position the ITFC brand as an advancer of
trade among businesses in Islamic countries.

"The Transform Awards really represent the best of the best when it comes
to successful rebrands," says Fred Burt
(www.siegelgale.com/people/leadership), managing director of
Siegel+Gale's London office. "Winning two golds against some stiff
competition is a great honour, and it truly validates the work we are doing
with our clients to build the next generation of world class brands."

Led by Siegel+Gale's London office, the ITFC rebrand marked a
collaborative and global effort that involved Siegel+Gale's offices in New
York and Dubai.

"As ITFC changed from a public sector developmental body into a more
commercially-focused organisation, it needed a positioning and identity to
compete with world-renowned financial service brands, while also standing
apart from them," said Majid Al Ayed, head of marketing at ITFC. "Siegel+Gale
created a brand identity and positioning for us that achieved just that.
We're now clearly positioned in the marketplace and are much better able to
achieve our trade finance and trade promotion goals throughout the Islamic
world."

"Seeing this work honoured by the Transform Awards is testament to all
the hard work that went into making this process of transformation such a
success," said Al Ayed.

ITFC launched its rebrand in 2008 and continued working with Siegel+Gale
on additional internal brand-building initiatives through 2009.

*Fred Burt joined a judging panel comprised of more than 20 of the UK's
most esteemed branding consultants, academics and communications
professionals and was recused from judging the categories Siegel+Gale
entered.

About the Transform Awards

Established by Communicate Magazine, the UK's leading magazine for
corporate communications and stakeholder relations, the Transform Awards
honour outstanding rebranding programmes that enhance organisations'
strategic objectives; demonstrate consistency of thought from brief to
execution; are distinctive, robust, clear, and innovative; and exceeded the
judges' expectations.

About Siegel+Gale

Siegel+Gale (www.siegelgale.com) is one of the world's premier
strategic branding companies and a pioneer in simplifying complex customer
communications. Since it was founded by Alan Siegel in 1969, the firm has
built world-class brands for many of the world's most successful companies
through elegantly simple strategies, communications and experiences. Driven
by its philosophy of "Simple is Smart," Siegel+Gale has led the way in
bringing innovation to the corporate branding field, including transforming
complex, incomprehensible customer communications into plain English; helping
clients create distinctive brand voices across all their communications;
transporting brands onto the Internet; and aligning the brand experience with
the brand promise.

The firm's clients include Aetna, American Express, Bank of America,
Barclays, Dell, The Four Seasons Hotels and Resorts, Lexus, 3M, Microsoft,
Motorola, the National Basketball Association, Pfizer, Saudi Aramco, Sony
PlayStation and Yahoo!. Siegel+Gale has offices in New York, Los Angeles, San
Francisco, London, Hamburg, Dubai and Shanghai and strategic partnerships
around the world.

Siegel+Gale is part of the Omnicom Group Inc.
(www.omnicomgroup.com), a leading global marketing and corporate
communications company. Omnicom's branded networks and numerous specialist
firms serve over 5,000 clients in more than 100 countries.

    Contact:
    Fred Burt, Managing Director
    Siegel+Gale
    fburt@siegelgale.com
    +44-208-735-8950

Fred Burt, Managing Director, Siegel+Gale, +44-208-735-8950, fburt at siegelgale.com